BLunch

Lunchbag for Pinapple New York

Cleverly organized, BLunch is a dual compartment bag in one for women who fit a lot in their day: commute, lunch plus late events. Its two sections separate essentials from food: an insulated spacious compartment with a zip in the middle stores food and a slim compartment with a top zip access keeps all essentials. The combination of leather for the foldable trim and waterproof fabric with a stitching detailing for the food section is both functional and fashionable.

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Download Press Kit № 93319 Lunchbag for Pinapple New York by Valeria Zerbo to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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BLunch by Valeria Zerbo

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Lunchbag by Valeria Zerbo

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Valeria Zerbo BLunch

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Valeria Zerbo Lunchbag

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Valeria Zerbo Design Team Photo

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Pinapple New YorkBrand Logo

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BLunch Lunchbag Press Releases

Press releases tailored for BLunch are available in the languages: English.

BLunch Lunchbag Media Articles

Explore our ready-to-use articles on BLunch, available in multiple languages: Spanish, English, Russian, Japanese, Hindi, German, French, Portuguese, Turkish, Chinese (Mandarin), Italian, Indonesian, Dutch, Arabic (Standard) and Korean, for your feature stories.

Unique Properties

B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile. It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.

Tags

Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags

Production Technology

Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.

Design Challenge

The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection, she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it. Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.

Project Duration

The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.

Operation Flow

Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events. An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.

Research

Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.

Inspiration

The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events. The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.

Project Overview

BLunch Lunchbag has been a Bronze winner in the Fashion and Travel Accessories Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Valeria Zerbo.

Bronze Recognition

Valeria Zerbo was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work BLunch Lunchbag.

Valeria Zerbo Press Releases

Discover Valeria Zerbo's journey through our press releases, available for all press members and journalists to use without restrictions. 1 press releases are now available for immediate access by journalists.

Introducing BLunch: The Stylish Dual Compartment Lunchbag for Women on the Go

Pinapple New York proudly presents BLunch, a dual compartment lunchbag designed by Valeria Zerbo to meet the needs of modern women who juggle work, lunch, and events in style.

Valeria Zerbo Newsroom

Discover outstanding design and award-winning initiatives in the Valeria Zerbo Newsroom.