BLunch
Lunchbag for Pinapple New York
Cleverly organized, BLunch is a dual compartment bag in one for women who fit a lot in their day: commute, lunch plus late events. Its two sections separate essentials from food: an insulated spacious compartment with a zip in the middle stores food and a slim compartment with a top zip access keeps all essentials. The combination of leather for the foldable trim and waterproof fabric with a stitching detailing for the food section is both functional and fashionable.
Download Press Kit № 93319
Download Press Kit № 93319 Lunchbag for Pinapple New York by Valeria Zerbo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
BLunch by Valeria Zerbo
Download 1800 Pixels JPEG Image.
Lunchbag by Valeria Zerbo
Download 1800 Pixels JPEG Image.
Valeria Zerbo BLunch
Download 1800 Pixels JPEG Image.
Valeria Zerbo Lunchbag
Download 1800 Pixels JPEG Image.
Valeria Zerbo Design Team Photo
Download 1800 Pixels JPEG Image.
Pinapple New YorkBrand Logo
Download 1800 Pixels JPEG Image.
BLunch Lunchbag Press Releases
Access press releases crafted for BLunch in these languages: English.
BLunch Lunchbag Media Articles
Ready-to-feature articles on BLunch are available in these languages: Hindi, Japanese, Turkish, Chinese (Mandarin), Russian, Italian, Indonesian, Dutch, Arabic (Standard), Korean, German, French, Portuguese, Spanish and English, for your convenience.
Unique Properties
B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile. It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Tags
Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology
Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge
The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection, she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it. Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Project Duration
The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow
Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events. An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.
Research
Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration
The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events. The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Overview
BLunch Lunchbag has been a Bronze winner in the Fashion and Travel Accessories Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Valeria Zerbo.
Bronze Recognition
Valeria Zerbo was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work BLunch Lunchbag.
Valeria Zerbo Press Releases
Access a rich repository of press releases on Valeria Zerbo, offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 1 press releases are available right now.
Introducing BLunch: The Stylish Dual Compartment Lunchbag for Women on the Go
Pinapple New York proudly presents BLunch, a dual compartment lunchbag designed by Valeria Zerbo to meet the needs of modern women who juggle work, lunch, and events in style.
Valeria Zerbo Newsroom
Step into Valeria Zerbo Newsroom for a showcase of exemplary design and recognized projects.
