Family Joy
Wine Packaging for PECK GIFT
The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Download Press Kit № 93982
Download Press Kit № 93982 Wine Packaging for PECK GIFT by SHIHAN XU to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Family Joy by SHIHAN XU
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Wine Packaging by SHIHAN XU
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SHIHAN XU Family Joy
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SHIHAN XU Wine Packaging
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PECK GIFTBrand Logo
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Family Joy Wine Packaging Media Articles
Ready for your features: articles on Family Joy in various languages, including English, Italian, German, French, Portuguese, Dutch, Turkish, Arabic (Standard), Chinese (Mandarin), Spanish, Japanese, Russian, Indonesian, Korean and Hindi.
Unique Properties
The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Tags
Family，Happy，Reunion
Production Technology
Pit paper printing, bronzing.
Design Challenge
Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Project Duration
The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Research
A package design that attracts and impresses consumers can boost product sales.
Inspiration
This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Image Credits
Xu Shihan,2019
Project Overview
Family Joy Wine Packaging has been a Iron winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
SHIHAN XU was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Family Joy Wine Packaging.
SHIHAN XU Newsroom
Dive into SHIHAN XU Newsroom to explore celebrated designs and projects.
