Parallel Remolding
Sales Center for Fuzhou Above Household Goods Co., Ltd.
This case follows the functional requirements and realizes the intensive and flowing integration layout through the architectural language. The open linkage type zoning greatly stretches the spatial pattern and flows without interfering with each other. In the pursuit of art and practical balance, restore the warmth of life. The designer took the stone and wood from the nature, and integrated them into the metal. Under the leading atmosphere of neoclassicism, he sought more modern feelings, and replaced the complicated carved ornaments with simplified lines.
Download Press Kit № 94569
Download Press Kit № 94569 Sales Center for Fuzhou Above Household Goods Co., Ltd. by Wei Gao to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Parallel Remolding by Wei Gao
Download 1800 Pixels JPEG Image.
Sales Center by Wei Gao
Download 1800 Pixels JPEG Image.
Wei Gao Parallel Remolding
Download 1800 Pixels JPEG Image.
Wei Gao Sales Center
Download 1800 Pixels JPEG Image.
Fuzhou Above Household Goods Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Parallel Remolding Sales Center Press Releases
Press releases tailored for Parallel Remolding are available in the languages: English.
Parallel Remolding Sales Center Media Articles
Ready-to-feature articles on Parallel Remolding are available in these languages: Italian, Portuguese, Spanish, English, Hindi, French, Indonesian, German, Turkish, Arabic (Standard), Korean, Chinese (Mandarin), Japanese and Russian, for your convenience.
Unique Properties
The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
Tags
Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
Production Technology
The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
Design Challenge
The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
Project Duration
The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
Operation Flow
The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
Research
Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
Inspiration
Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
Image Credits
Image #1: Photographer Peng Yan, Reception Hall, 2018. Image #2: Photographer Peng Yan, Reception Desk, 2018. Image #3: Photographer Peng Yan, Negotiation Area, 2018. Image #4: Photographer Peng Yan, Negotiation Area 2, 2018. Image #5: Photographer Peng Yan, Book Bar, 2018.
Project Overview
Parallel Remolding Sales Center has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wei Gao was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Parallel Remolding Sales Center.
Wei Gao Press Releases
Explore the world of Wei Gao through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 1 press releases are available right now.
Introducing Parallel Remolding: A Modern Sales Center Design by Wei Gao
Wei Gao's Zhongyin Royal Garden Sales Center in Jinan, China, is a modern masterpiece inspired by the city's natural beauty and cultural heritage.
Wei Gao Newsroom
Visit Wei Gao Newsroom for an inside look at exceptional design and award-winning projects.
