Extra Time Cinema
Cinema and Gallery for XU Studio
The project covers an area of 800 square meters, occupying three pillar storefronts facing the mall corridor and open atrium. The designers decorate the facade of the store with the folded mirror stainless steel, and the mirror image changes with the people walking around. Take a pillar of the storefront as the center, and form an arc facade with a radius of 9 meters as the second interface. They intend to weaken the original closed first floor interface of the store, so as to welcome more open attitude and make the indoor and outdoor communication closer.
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Extra Time Cinema Cinema and Gallery Press Releases
Explore press materials for Extra Time Cinema, available in languages such as English.
Extra Time Cinema Cinema and Gallery Media Articles
Utilize our prepared articles to feature Extra Time Cinema, available in the languages: Indonesian, Arabic (Standard), Chinese (Mandarin), Japanese, Russian, Turkish, Korean, Italian, German, Portuguese, Hindi, French, Spanish and English.
Unique Properties
In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Tags
Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology
At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge
The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Project Duration
The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow
The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Research
In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration
Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Image Credits
Image #1: Photographer Peter Zhang, Cinema Entrance, 2019. Image #2: Photographer Peter Zhang, Bar, 2019. Image #3: Photographer Peter Zhang, Sitting Area, 2019. Image #4: Photographer Peter Zhang, Gallery Entrance, 2019. Image #5: Photographer Peter Zhang, Corridor, 2019.
Project Overview
Extra Time Cinema Cinema and Gallery has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Xu Studio was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Extra Time Cinema Cinema and Gallery.
Xu Studio Press Releases
Discover Xu Studio's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 2 press releases for all journalists.
Extra Time Cinema Redefines On-Demand Entertainment with Innovative Social Space Concept
Shanghai, China - Award-winning design firm Xu Studio unveils Extra Time Cinema, a revolutionary blend of on-demand cinema and social hub, redefining the entertainment landscape.
Xu Studio Newsroom
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