Status Audio

Brand Identity for Ryan Paonessa Design

Status Audio, a New York-based direct-to-consumer headphone brand, tasked Florence, Alabama-based designer, Ryan Paonessa, with a company rebrand as well as the design and development of a new Shopify-based eCommerce website. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.

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Status Audio by Ryan Paonessa

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Brand Identity by Ryan Paonessa

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Ryan Paonessa Status Audio

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Ryan Paonessa Brand Identity

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Ryan Paonessa DesignBrand Logo

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Status Audio Brand Identity Media Articles

For immediate use: Status Audio articles, available in languages such as Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Hindi, French, Spanish, German, Portuguese, Italian, Dutch, Chinese (Mandarin), English and Korean, to enrich your content.

Unique Properties

Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound. The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.

Tags

graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction

Production Technology

The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.

Design Challenge

Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.

Project Duration

This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.

Operation Flow

Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.

Research

The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?

Inspiration

The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.

Image Credits

Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019. Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019. Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.

Project Overview

Status Audio Brand Identity has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Ryan Paonessa was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Status Audio Brand Identity.

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