The Mix Land
Streetwear Store for XIANXIANG DESIGN
The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Download Press Kit № 99894
Download Press Kit № 99894 Streetwear Store for XIANXIANG DESIGN by Lijun Yuan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Mix Land by Lijun Yuan
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Streetwear Store by Lijun Yuan
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Lijun Yuan The Mix Land
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Lijun Yuan Streetwear Store
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XIANXIANG DESIGNBrand Logo
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The Mix Land Streetwear Store Press Releases
Press releases tailored for The Mix Land are available in the languages: English.
The Mix Land Streetwear Store Media Articles
Explore our ready-to-use articles on The Mix Land, available in multiple languages: English, Spanish, Indonesian, Dutch, Chinese (Mandarin), Korean, Hindi, Turkish, Arabic (Standard), Japanese, Russian, Italian, German, French and Portuguese, for your feature stories.
Unique Properties
The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags
street culture,art installations,interactive experience,retail,interior design
Production Technology
Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge
From the perspective of street culture to consider traditional design
Project Duration
The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow
The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Research
It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration
Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Image Credits
Image#1:Photographer Wang MinJie,HangZhou,2019 Image#2:Photographer Wang MinJie,HangZhou,2019 Image#3:Photographer Wang MinJie,HangZhou,2019 Image#4:Photographer Wang MinJie,HangZhou,2019 Image#5:Photographer Wang MinJie,HangZhou,2019
Project Overview
The Mix Land Streetwear Store has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Lijun Yuan was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work The Mix Land Streetwear Store.
Lijun Yuan Press Releases
Media members, dive into our press releases on Lijun Yuan's work, ready for you to use and enhance your journalistic content. Unlock 1 press releases now, directly accessible to journalists.
The Mix Land: Redefining Streetwear Retail Experience with Dynamic Art Installations
The Mix Land, a streetwear store designed by Lijun Yuan, reimagines traditional retailing methods through dynamic art installations, offering an immersive interactive experience for consumers. Launched in HangZhou in March 2019, the project was completed in August and exhibited in September, winning the Bronze A' Design Award in 2020.
Lijun Yuan Newsroom
Discover outstanding design and award-winning initiatives in the Lijun Yuan Newsroom.
