Zhaohui Lu is an acclaimed professional based in Guangzhou, China. Recognized for their exceptional talent and innovative design prowess, Zhaohui Lu has been honored as the winner of an esteemed A' Design Awards in the Advertising category. With a deep commitment to design excellence and a keen eye for detail, Zhaohui Lu continues to shape the future of design in China and beyond.
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The creator of the company is from Guangzhou, China and has been working in the advertising industry for over ten years. Their main responsibilities include providing brand planning, creative copywriting, graphic design, and photography services for business owners. One of them worked as an art teacher in a secondary school for 12 years, so they are very skilled at communication with people. Kscope Design is the advertising company founded by the creator in 2016, which is composed of a group of designers who love life, art, and have a passion for creative design. The team's works often aim to break through the traditional values of China. For example, in the entry for this competition, the creator tried their best to persuade their clients to express themselves in a more interesting and natural way during the presentation, because they believe that telling a story to the audience with sincerity is the most touching thing.
Zhaohui Lu possesses the essential technical skills required to tackle design projects efficiently, with a focus on functional and professional outcomes. Their work demonstrates a positive trajectory in the design field, showing potential for future growth and success.
Forthcoming AssociateCar Sticker for Beijing Wuyao Cultural and Creative Co. Ltd.
Campaign for PepsiCo Design & Innovation
Commercial Art Toy Image for Ge Zhang
Digital Campaign for Doritos
Brochure for NISSAN
In Store Experience Wall for MG Motors Australia
Outdoor Campaign for OUTPUT
Marketing Campaign for Phillips
Brand Experience for PepsiCo Design and Innovation
Product Promotion for OUTPUT
Print Sales Catalogue for Plus Collaboratives
Brand Identity for Buddy Workwear Manufaktur
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