Shiwanyubingshao
Liquor for GUANGDONG SHIWAN BAIJIU GROUP CO.,LTD.
Lion dance has a long history. It is the product of cultural exchanges between China and the western regions. It is an excellent folk art in China. designed with the lion dance as the symbol, and the opening ceremony of the jackpot is used to increase the visual sense and break through the traditional liquor art so that consumers can see the product in a three-dimensional way.
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Download Press Kit № 100378 Liquor for GUANGDONG SHIWAN BAIJIU GROUP CO.,LTD. by Zhipeng Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Shiwanyubingshao by Zhipeng Zhang
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Liquor by Zhipeng Zhang
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Zhipeng Zhang Shiwanyubingshao
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Zhipeng Zhang Liquor
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GUANGDONG SHIWAN BAIJIU GROUP CO LTD Brand Logo
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Shiwanyubingshao Liquor Press Releases
Access press releases crafted for Shiwanyubingshao in these languages: English.
Shiwanyubingshao Liquor Media Articles
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Unique Properties
Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Tags
Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology
The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge
The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Project Duration
The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow
The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Research
This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration
The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Image Credits
Zhang Zhipeng
Project Overview
Shiwanyubingshao Liquor has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Zhipeng Zhang was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Shiwanyubingshao Liquor.
Zhipeng Zhang Press Releases
Journalists and media members can enrich their content with our press releases on Zhipeng Zhang, available for free use. 2 press releases are now available for immediate access by journalists.
Introducing Shiwanyubingshao: A Lion Dance Inspired Liquor Design by Zhipeng Zhang
Discover the cultural heritage and quality pursuit behind Shiwanyubingshao, a unique liquor design inspired by the traditional Chinese lion dance.
Zhipeng Zhang Newsroom
Find inspiration and award-winning creativity within the Zhipeng Zhang Newsroom.
