Moutai
Liquor for Shenzhen yoto Packaging Technology Co.,Ltd.
With the concept of pull card card, recall childhood memories; Elaborately painted zodiac patterns, emerge a vivid picture of celestial feast, confirm the legend of moutai town fairy wine. The first box shape using the principle of mechanics to change the pattern, ceramic bottle three-dimensional low temperature relief paper, more can reflect the pattern fidelity.
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Download Press Kit № 101364 Liquor for Shenzhen yoto Packaging Technology Co.,Ltd. by Kai Liu Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Moutai by Kai Liu Yu
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Liquor by Kai Liu Yu
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Kai Liu Yu Moutai
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Kai Liu Yu Liquor
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Shenzhen yoto Packaging Technology Co Ltd Brand Logo
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Moutai Liquor Media Articles
Our articles on Moutai, prepared for immediate use, are offered in several languages, including English, Spanish, Dutch, Turkish, Arabic (Standard), Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Italian, German, French and Portuguese.
Unique Properties
The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Tags
maotai, baijiu, illustration, zodiac, packaging design
Production Technology
It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge
The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Project Duration
The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow
Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Research
Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration
Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Overview
Moutai Liquor has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Kai Liu Yu.
Bronze Recognition
Kai Liu Yu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Moutai Liquor.
Kai Liu Yu Newsroom
Visit Kai Liu Yu Newsroom for an inside look at exceptional design and award-winning projects.
