Mao Tai Chun
Liquor for Shenzhen YUTO packaging technology co.LTD
as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined Mao Tai Liquor culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP can a new generation of young people cognition contributed to the traditional Chinese fashion elements
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Mao Tai Chun by Zeng Li
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Liquor by Zeng Li
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Zeng Li Mao Tai Chun
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Zeng Li Liquor
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Mao Tai Chun Liquor Press Releases
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Mao Tai Chun Liquor Media Articles
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Unique Properties
Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Tags
Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Production Technology
The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Design Challenge
Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Project Duration
The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Operation Flow
In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Research
This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspiration
Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Project Overview
Mao Tai Chun Liquor has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Zeng Li.
Bronze Recognition
Zeng Li was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Mao Tai Chun Liquor.
Zeng Li Press Releases
Journalists and media members can enrich their content with our press releases on Zeng Li, available for free use. Instantly access 1 press releases, available exclusively for journalists.
Introducing Mao Tai Chun: A Fusion of Chinese Culture and Modern Design
Zeng Li Unveils Exquisite Mao Tai Chun Liquor Design Inspired by Chinese Culture
Zeng Li Newsroom
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