Jiu Ming Tang
Liquor for Wang Qi-jun
The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output. Modern culture and traditional culture are integrated and innovated to a large extent. The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers, arouse the new trend of traditional culture and enhance cultural identity Sense.
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Download Press Kit № 96128 Liquor for Wang Qi-jun by Wang Qi Jun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Jiu Ming Tang by Wang Qi Jun
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Liquor by Wang Qi Jun
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Wang Qi Jun Jiu Ming Tang
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Wang Qi Jun Liquor
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Jiu Ming Tang Liquor Press Releases
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Jiu Ming Tang Liquor Media Articles
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Unique Properties
This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Tags
Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology
The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge
The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Project Duration
The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow
They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Research
The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration
During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Overview
Jiu Ming Tang Liquor has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wang Qi Jun.
Silver Recognition
Wang Qi Jun was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Jiu Ming Tang Liquor.
Wang Qi Jun Press Releases
Our press releases on Wang Qi Jun and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 1 press releases.
Jiu Ming Tang: A Unique Liquor Design Inspired by the Dragon Boat Festival
Introducing Jiu Ming Tang, a special liquor design inspired by the Dragon Boat Festival, created by Wang Qi Jun, a packaging designer from Chang Sha, China. The design features environmentally friendly packaging and a visually impactful opening experience, incorporating traditional Chinese festival elements.
Wang Qi Jun Newsroom
Access Wang Qi Jun Newsroom to delve into the world of top-tier design and accolades.
