Happiness
Mooncake Package for La Maison Bakery
Happiness mooncake package is a set of gift pack, which consist five boxes with different structure and graphics. The Inbetween Creative design team depicted an image of how local people celebrate Mid autumn festival, by using Chinese style illustration. The illustration demonstrates local buildings and Mid-autumn activities, such as racing dragon boat, beating drums. This gift pack design does not only act as a food container but also a souvenir to promote the culture of Shien city.
Download Press Kit № 100696
Download Press Kit № 100696 Mooncake Package for La Maison Bakery by Chao Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Happiness by Chao Xu
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Mooncake Package by Chao Xu
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Chao Xu Happiness
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Chao Xu Mooncake Package
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Chao Xu Designer Portrait Photo
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La Maison BakeryBrand Logo
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Happiness Mooncake Package Press Releases
For Happiness, we offer press releases in multiple languages, including: English.
Happiness Mooncake Package Translations
Translations of Happiness are ready for you in an array of languages: កញ្ចប់នំព្រះច័ន្ទ KM, Mooncake Pob HMN, Ukwezi RW, Mooncake Топтому KY, 월병 패키지 KO, Pakêta Mooncake KU, Mooncake Sarcina LA, Mooncake Package LB, ຊຸດ Mooncake LO, Mėnulio Pyrago Pakuotė LT, Mooncake Iepakojums LV, Пакет На Месечина MK, Fonosana Iray MG, Pakej Mooncake MS, മൂൺകേക്ക് പാക്കേജ് ML, Pakkett Mooncake MT, Ko Te Maramara Mooncake MI, मूनकेक पॅकेज MR, Mooncake Багц MN, मूनकेक प्याकेज NE, Mooncake-Pakken NO, ଚନ୍ଦ୍ରକେକ୍ ପ୍ୟାକେଜ୍ OR, Mooncake-Pakket AF, ਮੂਨਕੇਕ ਪੈਕੇਜ PA, Paketa E Hënës SQ, بسته بندی Mooncake FA, የጨረቃ ኬክ ጥቅል AM, Opakowanie Mooncake PL, حزمة كعك القمر AR, د سپوږمکۍ کڅوړه PS, Mooncake Փաթեթը HY, O Pacote Mooncake PT, Mooncake Paketi AZ, Pachetul Mooncake RO, Mooncake Pakete EU, Пакет Лунного Пирога RU, Пакет Месяцовага Торта BE, مون ڪيڪ پيڪيج SD, Mooncake Package EN, মুনকেক প্যাকেজ BN, Mooncake Afifi SM, Mooncake Paket BS, Моонцаке Пакет SR, Пакетът Лунен Кекс BG, Pasgan Gealach GD, Mooncake အထုပ် MY, Mooncake Package SN, El Paquet Mooncake CA, සඳ කේක් පැකේජය SI, Phukusi La Mooncake NY, Mooncake Package SK, 月饼包装 ZH, Paket Mooncake SL, U Pacchettu Mooncake CO, Xirmooyinka Dayax-Gacmeedka SO, Mjesečni Kolač HR, Sephutheloana Sa Monokotsoai ST, Mooncake Package CS, Paquete De Pastel De Luna ES, Mooncake-Pakke DA, Paket Mooncake SU, Mooncake-Verpakking NL, Kifurushi Cha Mwezi SW, Mooncake-Pakaĵo EO, Mooncake-Paketet SV, Kuukookide Pakend ET, மூன்கேக் தொகுப்பு TA, Mooncake-Paketti FI, మూన్కేక్ ప్యాకేజీ TE, Le Paquet Mooncake FR, Бастаи Mooncake TG, O Paquete De Lunares GL, แพ็คเกจขนมไหว้พระจันทร์ TH, მთვარე პაკეტი KA, Aý Torty TK, Mooncake-Paket DE, Ang Pakete Ng Mooncake TL, Το Πακέτο Mooncake EL, Mooncake Paketi TR, મૂનકેક પેકેજ GU, Ай Торты Пакеты TT, Pake Mooncake HT, ئاي توقاچ بولىقى UG, Kunshin Duniyar HA, Пакунок Місячних UK, חבילת Mooncake HE, مونکیک پیکیج UR, मूनकेक पैकेज HI, Mooncake To'plami UZ, Mooncake Csomag HU, Gói Bánh Trung Thu VI, Paket Kue Bulan ID, Pecyn Cacen Lleuad CY, Pacáiste Mooncake GA, Mooncake-Pakket FY, Ihe Ngwugwu Nke Oṣupa IG, Iphakheji Ye-Mooncake XH, Mooncake Pakki IS, מאָאָנקאַקע פּאַקקאַגינג YI, Il Pacchetto Mooncake IT, Package Oṣupa YO, 月餅パッケージ JA, Iphakethe Le-Mooncake ZU, Paket Mooncake JV, 月餅包裝 ZY, ಮೂನ್ಕೇಕ್ ಪ್ಯಾಕೇಜ್ KN, Ang Pakete Sa Mooncake CEB, Mooncake Пакеті KK, ʻo Ka Pōkona Mooncake HAW, expanding accessibility.
Happiness Mooncake Package Media Articles
Ready for your features: articles on Happiness in various languages, including Portuguese, German, Turkish, Arabic (Standard), Indonesian, Italian, Chinese (Mandarin), Hindi, French, Korean, Japanese, Russian, English and Spanish.
Unique Properties
This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Tags
package design, logo, handrawing, typography
Production Technology
Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Design Challenge
The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Project Duration
This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Operation Flow
After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Research
The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiration
During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Image Credits
Collaterals and graphic design items: Chao Xu Photography: Inlight
Project Overview
Happiness Mooncake Package has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Chao Xu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Happiness Mooncake Package.
Chao Xu Press Releases
For journalists seeking engaging content: Explore our press releases featuring Chao Xu's work, freely available for incorporation into your stories. Immediate access is granted to 3 press releases for all journalists.
La Maison Bakery Unveils "Happiness" Mooncake Package Design by Chao Xu
Chao Xu's "Happiness" mooncake package design captures the essence of Shien city's Mid-autumn festival, reflecting local culture and activities, while offering a unique set of gift boxes for La Maison Bakery's new mooncake gift set.
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