Winter Navel
Orange Package for Caixiao Tian agricultural development pty ltd
The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.
Download Press Kit № 101508
Download Press Kit № 101508 Orange Package for Caixiao Tian agricultural development pty ltd by Chao Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Winter by Chao Xu
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Orange Package by Chao Xu
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Chao Xu Winter
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Chao Xu Orange Package
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Chao Xu Designer Portrait Photo
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Caixiao Tian agricultural development pty ltdBrand Logo
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Winter Navel Orange Package Press Releases
Press resources for Winter Navel are offered in several languages: English.
Winter Navel Orange Package Translations
Our Winter Navel translations are now available in a wide range of languages: Orange Package EN, Oranje Pakket AF, Paketa Portokalli SQ, ብርቱካናማ ጥቅል የጥቅል AM, العبوة البرتقالية AR, Նարնջագույն Փաթեթը HY, Narıncı Paket AZ, Pakete Laranja EU, Аранжавая Ўпакоўка BE, কমলা প্যাকেজ BN, Narančasto Pakovanje BS, Оранжевият Пакет BG, လိမ္မော်သီးအထုပ် MY, El Paquet Taronja CA, Phukusi Lalanje NY, 橙色包装 ZH, Un Pacchettu Aranciu CO, Narančasto Pakiranje HR, Oranžové Balení CS, Orange Pakke DA, Oranje Verpakking NL, Oranĝa Pakaĵo EO, Oranž Pakend ET, Oranssi Pakkaus FI, L'emballage Orange FR, O Paquete Laranxa GL, ფორთოხლის პაკეტი KA, Orange Verpackung DE, Το Πορτοκαλί Πακέτο EL, નારંગી પેકેજ GU, Pake Zoranj HT, Kunshin Orange HA, חבילה כתומה HE, नारंगी पैकेज HI, A Narancssárga Csomagolás HU, Paket Jeruk ID, Pacáiste Oráiste GA, Ngwugwu Oroma IG, Appelsínugulur Pakki IS, Il Pacchetto Arancione IT, オレンジのパッケージ JA, Paket Oranye JV, ಕಿತ್ತಳೆ ಪ್ಯಾಕೇಜ್ KN, Апельсин Пакеті KK, កញ្ចប់ពណ៌ទឹកក្រូច KM, Orange RW, Апельсин Пакети KY, 오렌지 패키지 KO, Pakêta Orjînal KU, Aurantiaco Sarcina LA, Orange Package LB, ຊຸດສີສົ້ມ LO, Oranžinė Pakuotė LT, Oranžais Iepakojums LV, Портокал Пакет MK, Fonosana Voasary MG, Bungkusan Oren MS, ഓറഞ്ച് പാക്കേജ് ML, Pakkett Oranġjo MT, Te Karaka Karaka MI, केशरी पॅकेज MR, Жүржийн Багц MN, सुन्तला प्याकेज NE, Oransje Pakke NO, କମଳା ପ୍ୟାକେଜ୍ OR, ਸੰਤਰੀ ਪੈਕੇਜ PA, بسته بندی پرتقال FA, Opakowanie Pomarańczowe PL, نارنجي بسته PS, A Embalagem Laranja PT, Pachetul Portocaliu RO, Оранжевый Пакет RU, نارنگي پيڪيج SD, Moli Afifi SM, Наранџасто Паковање SR, Tha Pasgan Orains GD, Orange Package SN, තැඹිලි පැකේජය SI, Oranžové Balenie SK, Oranžni Paket SL, Xirmooyinka Oranji SO, Sephutheloana Sa Lamunu ST, El Paquete Naranja ES, Bungkusan Oranyeu SU, Kifurushi Cha Machungwa SW, Orange Paket SV, ஆரஞ்சு தொகுப்பு TA, నారింజ ప్యాకేజీ TE, Бастаи Норанҷӣ TG, แพ็คเกจสีส้ม TH, Mämişi Paket TK, Orange Package TL, Turuncu Ambalaj TR, Кызгылт Сары Пакет TT, ئاپېلسىن بولىقى ئورالمىنىڭ UG, Помаранчевий Пакет UK, اورنج پیکیج UR, Apelsin Paketi UZ, Gói Màu Cam VI, Pecyn Oren CY, Oranje Pakket FY, Iphakheji Yeorenji XH, מאַראַנץ פּעקל YI, Package Osan YO, Iphakethe Le-Orange ZU, 橙色包裝 ZY, Orange Nga Pakete CEB, ʻōpala HAW, Txiv Kab Ntxwv Pob HMN, for global reach.
Winter Navel Orange Package Media Articles
Access our collection of Winter Navel articles, ready for use and offered in languages: English, Spanish, German, Portuguese, Turkish, Arabic (Standard), Korean, Japanese, Russian, Dutch, Italian, Indonesian, Hindi, French and Chinese (Mandarin).
Unique Properties
The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Tags
package design, food package, fruit package, hand drawing
Production Technology
the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge
Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Project Duration
The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow
we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Research
we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration
Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Overview
Winter Navel Orange Package has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Chao Xu.
Bronze Recognition
Chao Xu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Winter Navel Orange Package.
Chao Xu Press Releases
Media members, dive into our press releases on Chao Xu's work, ready for you to use and enhance your journalistic content. Available now: 3 press releases ready for immediate access by journalists.
Introducing Winter Navel: A Vibrant Orange Package Design by Chao Xu
Chao Xu's Winter Navel design project, a vibrant and innovative orange package, captures the essence of the winter navel's growth and the harmony between nature and mankind, redefining the traditional appearance of agricultural products.
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