The Wild
Corporate Identity for AhnLuh Luxury Resorts and Residences
This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.
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Download Press Kit № 100724 Corporate Identity for AhnLuh Luxury Resorts and Residences by Chao Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Wild by Chao Xu
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Corporate Identity by Chao Xu
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Chao Xu The Wild
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Chao Xu Corporate Identity
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AhnLuh Luxury Resorts and ResidencesBrand Logo
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The Wild Corporate Identity Press Releases
Our The Wild press releases are ready in languages: English, for your convenience.
The Wild Corporate Identity Translations
Translations of The Wild are ready for you in an array of languages: Huisstijl NL, Kitambulisho Cha Ushirika SW, Kompania Identeco EO, Företagsidentitet SV, Ettevõtte Identiteet ET, கார்ப்பரேட் அடையாளம் TA, Yritysidentiteetti FI, కార్పొరేట్ గుర్తింపు TE, L'identité D'entreprise FR, Шахсияти Корпоративӣ TG, A Identidade Corporativa GL, เอกลักษณ์ขององค์กร TH, კორპორატიული პირადობა KA, Korporatiw Şahsyýet TK, Corporate Identity DE, Ang Pagkakakilanlan Ng Korporasyon TL, Η Εταιρική Ταυτότητα EL, Kurumsal Kimlik TR, કોર્પોરેટ ઓળખ GU, Корпоратив Үзенчәлек TT, Idantite Antrepriz HT, كارخانا كىملىكى UG, Kamanceceniya HA, Фірмовий Стиль UK, זהות ארגונית HE, کارپوریٹ شناخت UR, कॉर्पोरेट पहचान HI, Korporativ Identifikatsiya UZ, A Vállalati Identitás HU, Bản Sắc Công Ty VI, Identitas Perusahaan ID, Mae Hunaniaeth Gorfforaethol CY, Fhéiniúlacht Chorparáideach GA, Corporate Identiteit FY, Njirimara Ụlọ Ọrụ IG, Ubuchwephesha XH, Fyrirtækjamynd IS, פֿירמע אידענטיטעט YI, L'identità Aziendale IT, Ajọ Idanimọ YO, コーポレートアイデンティティ JA, Ubunikazi Bebhizinisi ZU, Identitas Perusahaan JV, 企業標識 ZY, ಸಾಂಸ್ಥಿಕ ಗುರುತು KN, Ang Identidad Sa Korporasyon CEB, Корпоративті Сәйкестік KK, ʻo HAW, អត្តសញ្ញាណក្រុមហ៊ុន KM, Tus Kheej Lub Tuam Txhab HMN, Indangamuntu RW, Корпоративдик Идентификация KY, 기업의 정체성 KO, Nasnameya KU, Corporate Identity EN, Corporatum Identitatis LA, Firmen Identitéit LB, ຕົວຕົນຂອງບໍລິສັດ LO, Firmos Identitetas LT, Korporatīvā Identitāte LV, Корпоративниот Идентитет MK, Ny Maha-Izy Ireo Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Ko Te Tuakiri Umanga MI, कॉर्पोरेट ओळख MR, Корпорацийн Үнэмлэх MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, କର୍ପୋରେଟ୍ ପରିଚୟ OR, Korporatiewe Identiteit AF, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, Identiteti I Korporatës SQ, هویت شرکتی FA, የኮርፖሬት ማንነት AM, Identyfikacja Wizualna PL, هوية الشركة AR, د شرکت پیژندنه PS, Կորպորատիվ Ինքնությունը HY, A Identidade Corporativa PT, Korporativ Şəxsiyyət AZ, Identitatea Corporativă RO, Korporazio Identitatea EU, Фирменный Стиль RU, Фірмовы Стыль BE, ڪارپوريٽ سڃاڻپ SD, কর্পোরেট পরিচয় BN, Faʻailoga O Pisinisi SM, Korporativni Identitet BS, Корпоративни Идентитет SR, Фирмената Идентичност BG, Tha Dearbh-Aithne Corporra GD, ကော်ပိုရိတ်ဝိသေသလက္ခဏာ MY, Chiziviso Chemakambani SN, La Identitat Corporativa CA, ආයතනික අනන්යතාවය SI, Kudziwika Pakampani NY, Corporate Identity SK, 企业标识 ZH, Korporativna Identiteta SL, L'identità Corporativa CO, Aqoonsiga Shirkadda SO, Korporativni Identitet HR, Boitseko Ba Khampani ST, Corporate Identity CS, La Identidad Corporativa ES, Virksomhedsidentitet DA, Identitas Perusahaan SU, expanding accessibility.
The Wild Corporate Identity Media Articles
Ready-to-feature articles on The Wild are available in these languages: Turkish, Arabic (Standard), Italian, Chinese (Mandarin), Hindi, Spanish, French, English, Korean, Indonesian, Japanese, Russian, Portuguese and German, for your convenience.
Unique Properties
This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Tags
branding design, logo, Chinese style, hotel branding, simple
Production Technology
Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge
As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Project Duration
The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Research
Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration
Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Overview
The Wild Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Chao Xu.
Iron Recognition
Chao Xu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work The Wild Corporate Identity.
Chao Xu Press Releases
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Introducing "The Wild" Corporate Identity Design by Chao Xu
The Wild Corporate Identity Design by Chao Xu
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