The Wild
Corporate Identity for AhnLuh Luxury Resorts and Residences
This is a brand design for a new luxury resort, built on top of Huangbai mountain in Hunan Province. The aim of this project is to combine traditional Chinese aesthetic with Western simplicity into branding design. The design team extracted the rich characteristics of animals and plants in Huangbai mountain and designed a crane shape logo using traditional Chinese painting technique, the feather of cranes had been simplified into a design pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), and made all the design elements looks harmonious.
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Download Press Kit № 100724 Corporate Identity for AhnLuh Luxury Resorts and Residences by Chao Xu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Wild by Chao Xu
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Corporate Identity by Chao Xu
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Chao Xu The Wild
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Chao Xu Corporate Identity
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AhnLuh Luxury Resorts and ResidencesBrand Logo
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The Wild Corporate Identity Press Releases
Press resources for The Wild are offered in several languages: English.
The Wild Corporate Identity Translations
Proudly offering The Wild project translations in several languages: Corporate Identity EN, Korporatiewe Identiteit AF, Identiteti I Korporatës SQ, የኮርፖሬት ማንነት AM, هوية الشركة AR, Կորպորատիվ Ինքնությունը HY, Korporativ Şəxsiyyət AZ, Korporazio Identitatea EU, Фірмовы Стыль BE, কর্পোরেট পরিচয় BN, Korporativni Identitet BS, Фирмената Идентичност BG, ကော်ပိုရိတ်ဝိသေသလက္ခဏာ MY, La Identitat Corporativa CA, Kudziwika Pakampani NY, 企业标识 ZH, L'identità Corporativa CO, Korporativni Identitet HR, Corporate Identity CS, Virksomhedsidentitet DA, Huisstijl NL, Kompania Identeco EO, Ettevõtte Identiteet ET, Yritysidentiteetti FI, L'identité D'entreprise FR, A Identidade Corporativa GL, კორპორატიული პირადობა KA, Corporate Identity DE, Η Εταιρική Ταυτότητα EL, કોર્પોરેટ ઓળખ GU, Idantite Antrepriz HT, Kamanceceniya HA, זהות ארגונית HE, कॉर्पोरेट पहचान HI, A Vállalati Identitás HU, Identitas Perusahaan ID, Fhéiniúlacht Chorparáideach GA, Njirimara Ụlọ Ọrụ IG, Fyrirtækjamynd IS, L'identità Aziendale IT, コーポレートアイデンティティ JA, Identitas Perusahaan JV, ಸಾಂಸ್ಥಿಕ ಗುರುತು KN, Корпоративті Сәйкестік KK, អត្តសញ្ញាណក្រុមហ៊ុន KM, Indangamuntu RW, Корпоративдик Идентификация KY, 기업의 정체성 KO, Nasnameya KU, Corporatum Identitatis LA, Firmen Identitéit LB, ຕົວຕົນຂອງບໍລິສັດ LO, Firmos Identitetas LT, Korporatīvā Identitāte LV, Корпоративниот Идентитет MK, Ny Maha-Izy Ireo Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Ko Te Tuakiri Umanga MI, कॉर्पोरेट ओळख MR, Корпорацийн Үнэмлэх MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, କର୍ପୋରେଟ୍ ପରିଚୟ OR, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, هویت شرکتی FA, Identyfikacja Wizualna PL, د شرکت پیژندنه PS, A Identidade Corporativa PT, Identitatea Corporativă RO, Фирменный Стиль RU, ڪارپوريٽ سڃاڻپ SD, Faʻailoga O Pisinisi SM, Корпоративни Идентитет SR, Tha Dearbh-Aithne Corporra GD, Chiziviso Chemakambani SN, ආයතනික අනන්යතාවය SI, Corporate Identity SK, Korporativna Identiteta SL, Aqoonsiga Shirkadda SO, Boitseko Ba Khampani ST, La Identidad Corporativa ES, Identitas Perusahaan SU, Kitambulisho Cha Ushirika SW, Företagsidentitet SV, கார்ப்பரேட் அடையாளம் TA, కార్పొరేట్ గుర్తింపు TE, Шахсияти Корпоративӣ TG, เอกลักษณ์ขององค์กร TH, Korporatiw Şahsyýet TK, Ang Pagkakakilanlan Ng Korporasyon TL, Kurumsal Kimlik TR, Корпоратив Үзенчәлек TT, كارخانا كىملىكى UG, Фірмовий Стиль UK, کارپوریٹ شناخت UR, Korporativ Identifikatsiya UZ, Bản Sắc Công Ty VI, Mae Hunaniaeth Gorfforaethol CY, Corporate Identiteit FY, Ubuchwephesha XH, פֿירמע אידענטיטעט YI, Ajọ Idanimọ YO, Ubunikazi Bebhizinisi ZU, 企業標識 ZY, Ang Identidad Sa Korporasyon CEB, ʻo HAW, Tus Kheej Lub Tuam Txhab HMN, tailored for your needs.
The Wild Corporate Identity Media Articles
Leverage our ready-to-publish articles on The Wild, offered in a range of languages: English, Italian, Chinese (Mandarin), Portuguese, German, Dutch, Hindi, Spanish, French, Turkish, Arabic (Standard), Korean, Indonesian, Japanese and Russian.
Unique Properties
This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Tags
branding design, logo, Chinese style, hotel branding, simple
Production Technology
Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Design Challenge
As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Project Duration
The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Research
Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspiration
Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Project Overview
The Wild Corporate Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Chao Xu.
Iron Recognition
Chao Xu was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work The Wild Corporate Identity.
Chao Xu Press Releases
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Introducing "The Wild" Corporate Identity Design by Chao Xu
The Wild Corporate Identity Design by Chao Xu
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