Macau Light Festival 2019 TVC
TV Commercial for MIRAGE VISUALS
Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
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Macau Light Festival 2019 TVC by Puzzle Lai Meng Tak
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TV Commercial by Puzzle Lai Meng Tak
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Puzzle Lai Meng Tak Macau Light Festival 2019 TVC
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Puzzle Lai Meng Tak TV Commercial
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Puzzle Lai Meng Tak Designer Portrait Photo
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MIRAGE VISUALSBrand Logo
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Macau Light Festival 2019 TVC TV Commercial Press Releases
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Macau Light Festival 2019 TVC TV Commercial Media Articles
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Unique Properties
Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Tags
TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology
In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge
The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Project Duration
The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow
Video file can be operated in every video player
Research
In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration
Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Image Credits
MIRAGE VISUALS All right reserved.
Project Overview
Macau Light Festival 2019 TVC TV Commercial has been a Silver winner in the Movie, Video and Animation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Puzzle Lai Meng Tak was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Macau Light Festival 2019 TVC TV Commercial.
Puzzle Lai Meng Tak Press Releases
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Macao Light Festival 2019 TVC Illuminates the 20th Anniversary Celebration
Puzzle Lai Meng Tak Unveils Macao Light Festival 2019 TV Commercial
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