Freeway Loud
3D Product Animation for Morgan Studio
We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process. The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
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Freeway Loud by Mateus Morgan
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3D Product Animation by Mateus Morgan
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Mateus Morgan Freeway Loud
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Mateus Morgan 3D Product Animation
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Mateus Morgan Design Team Photo
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Morgan StudioBrand Logo
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Unique Properties
The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Tags
shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge
The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Project Duration
The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Overview
Freeway Loud 3D Product Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Mateus Morgan.
Silver Recognition
Mateus Morgan was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Freeway Loud 3D Product Animation.
Mateus Morgan Press Releases
Explore the world of Mateus Morgan through our press releases, designed for media members to use freely and enrich your content. Instantly access 6 press releases, available exclusively for journalists.
Mateus Morgan Newsroom
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