SberBank Online
Mobile Banking Application for Sberbank
SberBank Online app allows clients to get online almost all banking products of the largest Russian bank. Emotional and emphatic design of the app breaks the pattern of conventional banking. SberBank Online team believe that UE (User Emotions) is the new Must-Have for all digital product designs. There are postcards and stickers in the app to accompany money transfers and make them more emotional. When transactions take long, special animation screens entertain clients while the wait. Main and welcome screens are personalized depending on the location of the customer and time of the day.
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SberBank Online by Sberbank Team
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Mobile Banking Application by Sberbank Team
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Sberbank Team SberBank Online
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Sberbank Team Mobile Banking Application
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SberBank Online Mobile Banking Application Press Releases
Press releases tailored for SberBank Online are available in the languages: English.
SberBank Online Mobile Banking Application Media Articles
Utilize our prepared articles to feature SberBank Online, available in the languages: Korean, Indonesian, Turkish, Arabic (Standard), Japanese, Russian, Spanish, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Hindi and English.
Unique Properties
SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Tags
Digital Banking, Personalization, Emotional Design, app.
Production Technology
Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Design Challenge
One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Project Duration
In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Operation Flow
There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
Research
The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration
SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Project Overview
SberBank Online Mobile Banking Application has been a Silver winner in the Mobile Technologies, Applications and Software Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Sberbank Team.
Silver Recognition
Sberbank Team was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work SberBank Online Mobile Banking Application.
Sberbank Team Press Releases
Discover Sberbank Team's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 1 press releases are available right now.
SberBank Online: Revolutionizing Digital Banking with Emotional Design
SberBank Online introduces a revolutionary approach to digital banking, offering a humanized and emotionally engaging experience to clients through its innovative mobile banking application.
Sberbank Team Newsroom
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