Eco Expo Korea
Poster for KEITI(Korea Environmental Industry&Technology Institute)
The graphic design '404 not found', displayed in 'Eco Expo' in 2019. In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by changing its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
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Eco Expo by Juwon Kim
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Poster by Juwon Kim
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Juwon Kim Eco Expo
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Juwon Kim Poster
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KEITI Korea Environmental Industry amp Technology Institute Brand Logo
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Eco Expo Korea Poster Media Articles
Leverage our ready-to-publish articles on Eco Expo Korea, offered in a range of languages: Dutch, Hindi, German, French, Portuguese, Italian, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish and English.
Unique Properties
The graphic design '404 not found', displayed in 'Eco Expo' in 2019. In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Tags
design, poster, graphic, eco
Design Challenge
We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Project Duration
The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow
As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red. Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Research
We investigated the raw materials (plants) of food that were disappearing. Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made. Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration
The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Overview
Eco Expo Korea Poster has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Juwon Kim.
Bronze Recognition
Juwon Kim was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Eco Expo Korea Poster.
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