Shangri La

Red Wine for Yunnan Shangri-La Wine Co. LTD

The design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.

Download Press Kit № 111820

Download Press Kit № 111820 Red Wine for Yunnan Shangri-La Wine Co. LTD by Pufine Creative to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Shangri La by Pufine Creative

Download 1800 Pixels JPEG Image.

Red Wine by Pufine Creative

Download 1800 Pixels JPEG Image.

Pufine Creative Shangri La

Download 1800 Pixels JPEG Image.

Pufine Creative Red Wine

Download 1800 Pixels JPEG Image.

Yunnan Shangri La Wine Co LTDBrand Logo

Download 1800 Pixels JPEG Image.

Shangri La Red Wine Press Releases

Availability alert: Press releases for Shangri La in languages including English.

Shangri La Red Wine Media Articles

Ready-to-feature articles on Shangri La are available in these languages: Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, English, Italian, German, French, Portuguese and Dutch, for your convenience.

Unique Properties

1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.

Tags

Packaging, wine, Nature, Shangri-La, Animals, Ink painting

Production Technology

The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.

Design Challenge

We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.

Project Duration

The project began in October 2019 and will be completed in August 2020

Operation Flow

1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.

Research

The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.

Inspiration

The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.

Project Overview

Shangri La Red Wine has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Pufine Creative.

Silver Recognition

Pufine Creative was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Shangri La Red Wine.

Pufine Creative Press Releases

Attention press members and journalists: We offer a collection of press releases on Pufine Creative and their notable work, available for your unrestricted use. Unlock 11 press releases now, directly accessible to journalists.

Introducing Shangri La: A Unique Red Wine Packaging Design Inspired by Traditional Oriental Ink Painting

Pufine Creative Unveils Shangri La: A Red Wine Packaging Design Inspired by Traditional Oriental Ink Painting

Pufine Creative Newsroom

Step into Pufine Creative Newsroom for a showcase of exemplary design and recognized projects.