Campaign Poster for Hsiao-Wen Hu
This campaign proposal advocates the importance of actions over empty promises, aims to make people notice the changes and empowerment brought by active participation. It is a self-initiated project that serves as the designer's personal reminder of the importance of taking action, as well as a response to the social movement at the time.
Download Press Kit № 114235
Download Press Kit № 114235 Campaign Poster for Hsiao-Wen Hu by Hsiao-Wen Hu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press resources for Action Means Everything are offered in several languages: English.
Our Action Means Everything translations are now available in a wide range of languages: Veldtogplakkaat AF, Posteri I Fushatës SQ, የዘመቻ ፖስተር AM, ملصق الحملة AR, Քարոզչական Պաստառը HY, Təşviqat Posteri AZ, Kanpainaren Kartela EU, Агітацыйны Плакат BE, প্রচারাভিযানের পোস্টার BN, Poster Kampanje BS, Плакатът На Кампанията BG, Campaign ပိုစတာ MY, El Cartell De La Campanya CA, Ang Campaign Poster CEB, Chithunzi Cha Kampeni NY, 競選海報 ZY, 竞选海报 ZH, Poster Di Campagna CO, Predizborni Plakat HR, Plakát Kampaně CS, Kampagneplakat DA, Campagneposter NL, Kampanja Afiŝo EO, Kampaaniaplakat ET, Kampanjajuliste FI, Affiche De Campagne FR, ' Ann Am Postair Iomairt GD, O Cartel Da Campaña GL, კამპანიის პოსტერი KA, Wahlkampfplakat DE, Η Αφίσα Καμπάνιας EL, ઝુંબેશ પોસ્ટર GU, Afich Kanpay HT, Kamfen Foster HA, Ka Hoʻolaha Hoʻolaha HAW, פוסטר מסע הפרסום HE, अभियान पोस्टर HI, Daim Ntawv Tshaj Tawm Phiaj Xwm HMN, Kampányplakát HU, Herferðarplakat IS, Akwụkwọ Mmado Mkpọsa IG, Poster Kampanye ID, Póstaer Feachtais GA, Il Poster Della Campagna IT, キャンペーンポスターは JA, Poster Kampanye JV, ಪ್ರಚಾರ ಪೋಸ್ಟರ್ KN, Үгіт-Насихаттық Постер KK, ផ្ទាំងរូបភាពយុទ្ធនាការ KM, Iyamamaza Ryamamaza RW, 캠페인 포스터는 KO, Posterê Kampanyayê KU, Үгүт Плакаттары KY, ໂປສເຕີແຄມເປນ LO, Militia Poster LA, Kampaņas Plakāts LV, Kampanijos Plakatas LT, Kampagne Poster LB, Постер За Кампања MK, Afisy Fanentanana MG, Poster Kempen MS, പ്രചാരണ പോസ്റ്റർ ML, Poster Tal-Kampanja MT, Ko Te Panui Whakatairanga MI, मोहीम पोस्टर MR, Сурталчилгааны Зурагт Хуудас MN, अभियान पोस्टर NE, Kampanjeplakat NO, ଅଭିଯାନ ପୋଷ୍ଟର OR, د کمپاین پوسټر PS, پوستر کمپین FA, Plakat Kampanii PL, O Cartaz Da Campanha PT, ਮੁਹਿੰਮ ਪੋਸਟਰ PA, Posterul Campaniei RO, Рекламный Плакат RU, Fa'asalalauga Fa'asalalauga SM, Постер Кампање SR, Posita Yemushandirapamwe SN, مهم پوسٽر SD, ප්රචාරක පෝස්ටර් SI, Plagát Kampane SK, Oglaševalski Plakat SL, Boodhka Ololaha SO, Sets'oants'o ST, El Cartel De La Campaña ES, Poster Kampanye SU, Bango La Kampeni SW, Kampanjaffisch SV, Ang Campaign Poster TL, Плакати Маърака TG, பிரச்சார சுவரொட்டி TA, Кампания Плакаты TT, ప్రచార పోస్టర్ TE, โปสเตอร์รณรงค์ TH, Kampanya Afişi TR, Kampaniýa Afişasy TK, Агітаційний Плакат UK, مہم پوسٹر UR, تەشۋىقات ئېلانى UG, Tashviqot Afishasi UZ, Áp Phích Chiến Dịch VI, Poster Ymgyrch CY, Kampanjeposter FY, Ipowusta Yephulo XH, קאמפאניע אַפיש YI, Panini Ipolongo YO, Iphosta Yomkhankaso ZU, Campaign Poster EN, for global reach.
Ready-to-feature articles on Action Means Everything are available in these languages: Italian, German, French, Portuguese, Dutch, English, Indonesian, Japanese, Russian, Spanish, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi and Korean, for your convenience.
This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.
This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Action Means Everything Campaign Poster has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Hsiao-Wen Hu.
Hsiao-Wen Hu was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Action Means Everything Campaign Poster.
Attention press members and journalists: We offer a collection of press releases on Hsiao-Wen Hu and their notable work, available for your unrestricted use. For immediate journalistic use: 3 press releases are available right now.
Hsiao-Wen Hu's "Action Means Everything" Campaign Poster
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