S6 Foundry
Brand System and Campaign for S6 Foundry
The S6 Foundry branding and its subsequent type specimen book were designed to create a joy of new typography, positioning the brand's visual language. A bright and cheerful palette of warm color and a distinctive and surprising form language captures the spirit, harking to traditional signwriting of the 1900 century fun fair. The designs were developed as a kaleidoscope of forms and elements to create the right visual consistency of the brands’ ethos and a new direction of commercial bespoke fonts.
Download Press Kit № 115652
Download Press Kit № 115652 Brand System and Campaign for S6 Foundry by Paul Robb to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Brand design s6 Foundry by Paul Robb
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Brand System and Campaign by Paul Robb
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Paul Robb Brand design s6 Foundry
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Paul Robb Brand System and Campaign
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Paul Robb Design Team Photo
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S6 FoundryBrand Logo
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S6 Foundry Brand System and Campaign Press Releases
Availability alert: Press releases for S6 Foundry in languages including English.
S6 Foundry Brand System and Campaign Translations
Bringing S6 Foundry closer to you with translations in multiple languages: Handelsmerkstelsel En Veldtog AF, Sistemi Dhe Fushata E Markës SQ, የምርት ስርዓት እና ዘመቻ AM, نظام العلامة التجارية والحملة AR, Բրենդային Համակարգը և Քարոզարշավը HY, Marka Sistemi Və Kampaniya AZ, Marka Sistema Eta Kanpaina EU, Сістэма Брэнда І Кампанія BE, ব্র্যান্ড সিস্টেম এবং প্রচারাভিযান BN, Brend Sistem I Kampanja BS, Бранд Система И Кампания BG, အမှတ်တံဆိပ်စနစ်နှင့် ကမ်ပိန်း MY, Sistema De Marca I Campanya CA, Brand Sistema Ug Kampanya CEB, Mtundu Wamtundu Ndi Kampeni NY, 品牌系統和活動 ZY, 品牌系统和活动 ZH, Sistema Di Marca È Campagna CO, Brand Sustav I Kampanja HR, Značkový Systém A Kampaň CS, Brand System Og Kampagne DA, Merksysteem En Campagne NL, Marka Sistemo Kaj Kampanjo EO, Brändi Süsteem Ja Kampaania ET, Brändijärjestelmä Ja Kampanja FI, Le Système De Marque Et La Campagne FR, An Siostam Branda Agus Iomairt GD, Brand System and Campaign EN, Sistema De Marca E Campaña GL, ბრენდის სისტემა და კამპანია KA, Markensystem Und Kampagne DE, Το Σύστημα Επωνυμίας Και Η Καμπάνια EL, બ્રાન્ડ સિસ્ટમ અને ઝુંબેશ GU, Sistèm Mak Ak Kanpay HT, Tsarin Alama Da Yaƙin Neman Zaɓe HA, ʻo Ka ʻōnaehana Brand A Me Ka Hoʻolaha HAW, מערכת מותג ומסע פרסום HE, ब्रांड प्रणाली और अभियान HI, Hom Kev Kaw Lus Thiab Kev Tshaj Tawm HMN, A Márkarendszer És A Kampány HU, Vörumerki Kerfi Og Herferð IS, Usoro Ika Na Mkpọsa IG, Sistem Merek Dan Kampanye ID, Córas Branda Agus Feachtas GA, Il Sistema Di Marca E La Campagna IT, ブランドシステムとキャンペーン JA, Sistem Merek Lan Kampanye JV, ಬ್ರ್ಯಾಂಡ್ ವ್ಯವಸ್ಥೆ ಮತ್ತು ಪ್ರಚಾರವು KN, Бренд Жүйесі Және Науқан KK, ប្រព័ន្ធម៉ាក និងយុទ្ធនាការ KM, Sisitemu Yo Kwamamaza No Kwiyamamaza RW, 브랜드 시스템과 캠페인은 KO, Sîstema Brand Û Kampanyaya KU, Бренд Системасы Жана Кампания KY, ລະບົບຍີ່ຫໍ້ແລະແຄມເປນ LO, Notam Ratio Et Militia LA, Zīmola Sistēma Un Kampaņa LV, Prekės Ženklo Sistema Ir Kampanija LT, Mark System A Kampagne LB, Бренд Систем И Кампања MK, Ny Rafitra Marika Sy Ny Fanentanana MG, Sistem Jenama Dan Kempen MS, ബ്രാൻഡ് സംവിധാനവും പ്രചാരണവും ML, Sistema Tad-Ditta U Kampanja MT, Ko Te Punaha Waitohu Me Te Whakatairanga MI, ब्रँड सिस्टम आणि मोहीम MR, Брэндийн Систем Ба Кампанит Ажил MN, ब्रान्ड प्रणाली र अभियान NE, Merkevaresystem Og Kampanje NO, ବ୍ରାଣ୍ଡ ସିଷ୍ଟମ୍ ଏବଂ ଅଭିଯାନ OR, د برانډ سیسټم او کمپاین PS, سیستم برند و کمپین FA, System Marki I Kampania PL, Sistema De Marca E Campanha PT, ਬ੍ਰਾਂਡ ਸਿਸਟਮ ਅਤੇ ਮੁਹਿੰਮ PA, Sistemul De Brand Și Campania RO, Система Бренда И Кампания RU, Faiga Fa'ailoga Ma Fa'asalalauga SM, Бренд Систем И Кампања SR, Brand System Uye Mushandirapamwe SN, برانڊ سسٽم ۽ مهم SD, වෙළඳ නාම පද්ධතිය සහ ව්යාපාරය SI, Systém Značky A Kampaň SK, Sistem Blagovne Znamke In Kampanja SL, Nidaamka Astaanta Iyo Ololuhu SO, Mokhoa Oa Brand Le Letšolo ST, Sistema De Marca Y Campaña ES, Sistem Brand Sarta Kampanye SU, Mfumo Wa Chapa Na Kampeni SW, Varumärkessystem Och Kampanj SV, Ang Sistema Ng Tatak At Kampanya TL, Системаи Бренд Ва Маърака TG, பிராண்ட் அமைப்பு மற்றும் பிரச்சாரம் TA, Бренд Системасы Һәм Кампания TT, బ్రాండ్ వ్యవస్థ మరియు ప్రచారం TE, ระบบแบรนด์และแคมเปญ TH, Marka Sistem Ve Kampanya TR, Marka Ulgamy We Kampaniýa TK, Брендова Система І Кампанія UK, برانڈ سسٹم اور مہم UR, ماركا سىستېمىسى ۋە تەشۋىقات UG, Brend Tizimi Va Kampaniyasi UZ, Hệ Thống Thương Hiệu Và Chiến Dịch VI, System Brand Ac Ymgyrch CY, Merk Systeem En Kampanje FY, Inkqubo Yophawu Kunye Nephulo XH, סאָרט סיסטעם און קאמפאניע YI, Brand Eto Ati Ipolongo YO, Uhlelo Lomkhiqizo Nomkhankaso ZU.
S6 Foundry Brand System and Campaign Media Articles
Access our collection of S6 Foundry articles, ready for use and offered in languages: Italian, German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Dutch, Indonesian, Arabic (Standard), Turkish, Hindi, Spanish and English.
Unique Properties
Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Tags
Font design, Branding, Identity, Type design
Production Technology
Printed Lithographic CMYK using FSC papers.
Design Challenge
The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Project Duration
The project started in April 2020 and is an ongoing project.
Operation Flow
The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Research
We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration
The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Image Credits
Paul Robb
Project Overview
S6 Foundry Brand System and Campaign has been a Silver winner in the Print and Published Media Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Paul Robb was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work S6 Foundry Brand System and Campaign.
Paul Robb Press Releases
Access a rich repository of press releases on Paul Robb, offered to press and media professionals for unrestricted use in their stories. Instantly access 10 press releases, available exclusively for journalists.
S6 Foundry Unveils New Brand System and Campaign
S6 Foundry, led by Paul Robb, introduces a vibrant brand system and campaign targeting international designers and communication buyers, inspired by traditional funfair signwriting and optical art.
Paul Robb Newsroom
Discover outstanding design and award-winning initiatives in the Paul Robb Newsroom.
