Light - Discovering Umbria
Typographic Book for Salt & Pepper
After the devastating earthquake of 2016, the Umbria Region of Italy required a reposition of its communications. This catalog is that journey displaying the cultural riches of unknown areas of the territory. Each of the section index pages was designed focusing on communicating that storytelling. Although mainly a photography journey of light and unseen culture, the textual part of the catalog has been treated to balance the visual story.
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Typographic Book by Paul Robb
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Paul Robb Light Luce
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Paul Robb Typographic Book
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Light - Discovering Umbria Typographic Book Press Releases
For Light - Discovering Umbria, find press releases in a variety of languages: English.
Light - Discovering Umbria Typographic Book Translations
Translations of Light - Discovering Umbria are ready for you in an array of languages: Typographic Book EN, Tipografiese Boek AF, Libri Tipografik SQ, የስነፅሁፍ መጽሐፍ AM, الكتاب المطبعي AR, Տպագրական Գիրքը HY, Mətbəə Kitabı AZ, Liburu Tipografikoa EU, Друкарня BE, টাইপোগ্রাফিক বইটি BN, Tipografska Knjiga BS, Типографската Книга BG, စာစီစာရိုက်စာအုပ် MY, El Llibre Tipogràfic CA, Buku La Typographic NY, 印刷书籍 ZH, U Libru Tipograficu CO, Tipografska Knjiga HR, Typografická Kniha CS, Typografisk Bog DA, Typografisch Boek NL, Tipografia Libro EO, Tüpograafiline Raamat ET, Typografinen Kirja FI, Le Livre Typographique FR, O Libro Tipográfico GL, ტიპოგრაფიული წიგნი KA, Typografisches Buch DE, Το Τυπογραφικό Βιβλίο EL, ટાઇપોગ્રાફિક બુક GU, Tipografik Liv HT, Littafin Typographic HA, ספר טיפוגרפי HE, टाइपोग्राफिक पुस्तक HI, A Tipográfiai Könyv HU, Buku Tipografi ID, Cló É Leabhar Clóghrafaíochta GA, Akwụkwọ Mbipụta Mkpụrụ Akwụkwọ IG, Prentmynd IS, Il Libro Tipografico IT, 活字書 JA, Buku Typographic JV, ಮುದ್ರಣಕಲೆ ಪುಸ್ತಕವು KN, Типографиялық Кітап KK, សៀវភៅ KM, Igitabo Cyandika RW, Типографиялык Китеп KY, 인쇄용 책 KO, Pirtûka Tîpografîk KU, Liber LA, Typografescht Buch LB, Typography Book LO, Tipografinė Knyga LT, Tipogrāfiska Grāmata LV, Типографска Книга MK, Karazana Typographic Ny Boky Typographic MG, Buku Tipografi MS, ടൈപ്പോഗ്രാഫിക് പുസ്തകം ML, Ktieb Tipografiku MT, Te Pukapuka Panui MI, टायपोग्राफिक पुस्तक MR, Хэвлэлийн Ном MN, Typographic पुस्तक NE, Typografisk Bok NO, ଟାଇପୋଗ୍ରାଫିକ୍ ବୁକ୍ OR, ਟਾਈਪੋਗ੍ਰਾਫਿਕ ਕਿਤਾਬ PA, کتاب چاپی FA, Książka Typograficzna PL, ټاپوګرافیک کتاب PS, O Livro Tipográfico PT, Cartea Tipografică RO, Типографская Книга RU, ٽيپوگرافڪ ڪتاب SD, Typographic Tusi SM, Типографска Књига SR, Tha Leabhar Clò-Sgrìobhaidh GD, Typographic Bhuku SN, යතුරු ලියන පොත SI, Typografická Kniha SK, Tipografska Knjiga SL, Buugga Nooca Loo Yaqaan 'typographic Book' SO, Typographic Book ST, El Libro Tipográfico ES, Buku Tipografi SU, Kitabu Cha Typographic SW, Typografisk Bok SV, அச்சுக்கலை புத்தகம் TA, టైపోగ్రాఫిక్ పుస్తకం TE, Китоби Типографӣ TG, หนังสือพิมพ์เป็นประเภทของการพิมพ์ TH, Tipografiki Kitap TK, Typographic Book TL, Tipografik Kitap TR, Типографик Китап TT, كىتابلىرى باسمىنىڭ UG, Друкарська Книга UK, ٹائپوگرافک کتاب UR, Tipografik Kitob UZ, Sách Đánh Máy VI, Llyfr Teipograffyddol CY, Typografysk Boek FY, Incwadi Ye Typographic XH, טיפּאָגראַפיש בוך YI, Iwe Typographic YO, Incwadi Ye-Typographic ZU, 印刷書籍 ZY, Typographic Book CEB, Typographic Puke HAW, Typographic Book HMN, expanding accessibility.
Light - Discovering Umbria Typographic Book Media Articles
Explore our ready-to-use articles on Light - Discovering Umbria, available in multiple languages: Turkish, Arabic (Standard), Indonesian, Korean, Italian, German, Portuguese, Japanese, Russian, Chinese (Mandarin), Hindi, French, Dutch, English and Spanish, for your feature stories.
Unique Properties
Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern. The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Tags
Type/Font Design, Identity design, Catalog, Photography, Typography
Production Technology
Volume: 256 pages Cover: Silkscreen printing Internal pages: 4 color offset
Design Challenge
Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Project Duration
Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Operation Flow
The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory. The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Research
All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiration
The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Image Credits
Photography copyright, Paul Robb & Marco Giugliarelli
Project Overview
Light - Discovering Umbria Typographic Book has been a Bronze winner in the Print and Published Media Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Paul Robb was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Light - Discovering Umbria Typographic Book.
Paul Robb Press Releases
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Light - Discovering Umbria: A Typographic Book by Paul Robb
Paul Robb's Typographic Book, "Light - Discovering Umbria," Showcases Unseen Cultural Beauty of Umbria
Paul Robb Newsroom
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