Jincaitou
Baijiu Packaging for Gui Brewery Co., Ltd.
The colored painting on the surface of the package design of Jincaitou series chooses dancing lion, jade RuYi and magpie, which represent "good omens" in Chinese culture, reducing cost while conveying an auspicious meaning. Combined with its excellent quality wine, it can satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Download Press Kit № 117381
Download Press Kit № 117381 Baijiu Packaging for Gui Brewery Co., Ltd. by SHANGHAI GUIJIU GROUP Co., LIMITED. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Jincaitou by SHANGHAI GUIJIU GROUP Co LIMITED
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Baijiu Packaging by SHANGHAI GUIJIU GROUP Co LIMITED
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SHANGHAI GUIJIU GROUP Co LIMITED Jincaitou
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SHANGHAI GUIJIU GROUP Co LIMITED Baijiu Packaging
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Gui Brewery Co Ltd Brand Logo
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Jincaitou Baijiu Packaging Press Releases
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Jincaitou Baijiu Packaging Media Articles
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Unique Properties
The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Tags
Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Production Technology
1. The cap is made from food grade material, which guarantees safe drinking. 2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Design Challenge
The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Project Duration
This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Operation Flow
Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Research
According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspiration
In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Project Overview
Jincaitou Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit SHANGHAI GUIJIU GROUP Co., LIMITED..
Silver Recognition
SHANGHAI GUIJIU GROUP Co., LIMITED. was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Jincaitou Baijiu Packaging.
SHANGHAI GUIJIU GROUP Co., LIMITED. Press Releases
Explore the world of SHANGHAI GUIJIU GROUP Co., LIMITED. through our press releases, designed for media members to use freely and enrich your content. Instantly access 2 press releases, available exclusively for journalists.
Introducing Jincaitou: A Cost-Efficient and Auspicious Baijiu Packaging Design
SHANGHAI GUIJIU GROUP Co., LIMITED. unveils the Jincaitou series, a Baijiu packaging design that combines quality and cost-efficiency with traditional Chinese symbolism, set to launch in Shanghai in March 2021.
SHANGHAI GUIJIU GROUP Co., LIMITED. Newsroom
Step into SHANGHAI GUIJIU GROUP Co., LIMITED. Newsroom for a showcase of exemplary design and recognized projects.
