Kweichow Moutai Sanhua Flying Apsaras
Baijiu Packaging for Kweichow Moutai Co.,Ltd.
The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.
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Kweichow Moutai Sanhua Flying Apsaras by Ying Song Brand Design Co Ltd
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Baijiu Packaging by Ying Song Brand Design Co Ltd
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Ying Song Brand Design Co Ltd Kweichow Moutai Sanhua Flying Apsaras
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Ying Song Brand Design Co Ltd Baijiu Packaging
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Unique Properties
This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Tags
Chinese Baijiu packaging, packaging design
Production Technology
We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge
How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Project Duration
The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Operation Flow
The box is opened from the right side, and the bottle is opened from the top metal cap
Research
Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration
The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Image Credits
Image #1:Yingsong Chen , Image #2:Yingsong Chen , Image #3:Yingsong Chen , Image #4:Yingsong Chen, Image #5:Yingsong Chen
Project Overview
Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ying Song Brand Design Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging.
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