Jundao Guiniang
Baijiu Packaging for Shanghai Guijiu Group Co., Limited.
As a high-end Baijiu for purpose of collection and gift, it is positioned in a theme of The horizon of a gentleman is the mountains and rivers in the world, which reflects the fine ecological environment of Baijiu producing areas and gives a sense of be there by applying the impregnation effect produced naturally from the traditional Chinese ink painting that blended the image of the mountains and rivers together like the natural world.
Download Press Kit № 142678
Download Press Kit № 142678 Baijiu Packaging for Shanghai Guijiu Group Co., Limited. by SHANGHAI GUIJIU CO., LTD. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Jundao Guiniang by SHANGHAI GUIJIU CO LTD
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Baijiu Packaging by SHANGHAI GUIJIU CO LTD
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SHANGHAI GUIJIU CO LTD Jundao Guiniang
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SHANGHAI GUIJIU CO LTD Baijiu Packaging
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Shanghai Guijiu Group Co Limited Brand Logo
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Jundao Guiniang Baijiu Packaging Press Releases
Our Jundao Guiniang press releases are ready in languages: English, for your convenience.
Jundao Guiniang Baijiu Packaging Media Articles
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Unique Properties
Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Tags
Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology
The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge
It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Project Duration
It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow
It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Research
In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration
Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Image Credits
Creative Director：Chen Liang
Project Overview
Jundao Guiniang Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
SHANGHAI GUIJIU CO., LTD. was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Jundao Guiniang Baijiu Packaging.
SHANGHAI GUIJIU CO., LTD. Press Releases
Explore the world of SHANGHAI GUIJIU CO., LTD. through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 2 press releases for journalists.
Jundao Guiniang: A Cultural Masterpiece in Baijiu Packaging
SHANGHAI GUIJIU CO., LTD. unveils Jundao Guiniang, a Baijiu packaging inspired by traditional Chinese landscape painting, combining cultural virtues to highlight its cultural connotation. The design captures the essence of Chinese culture and ecological harmony, creating a unique and artistic packaging experience.
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