Lezai Dental Clinic
Logo and Brand Identity for Guangzhou Cheung Ying Design Co., Ltd.
The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism, consumers can clearly understand the service features and harmonious interaction conveyed by the brand.
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LEZAI Dental Clinic by Guangzhou Cheung Ying Design Co Ltd
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Logo and Brand Identity by Guangzhou Cheung Ying Design Co Ltd
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Guangzhou Cheung Ying Design Co Ltd LEZAI Dental Clinic
Download 1800 Pixels JPEG Image.
Guangzhou Cheung Ying Design Co Ltd Logo and Brand Identity
Download 1800 Pixels JPEG Image.
Guangzhou Cheung Ying Design Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Lezai Dental Clinic Logo and Brand Identity Press Releases
Availability alert: Press releases for Lezai Dental Clinic in languages including English.
Lezai Dental Clinic Logo and Brand Identity Media Articles
Ready for your features: articles on Lezai Dental Clinic in various languages, including English, Indonesian, Japanese, Russian, German, French, Portuguese, Dutch, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Spanish, Italian and Korean.
Unique Properties
The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Tags
Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Production Technology
To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Design Challenge
The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Project Duration
The project started in October 2019 and finished in February 2020 in Guangzhou.
Operation Flow
The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Research
Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiration
LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Project Overview
Lezai Dental Clinic Logo and Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..
Bronze Recognition
Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Lezai Dental Clinic Logo and Brand Identity.
Guangzhou Cheung Ying Design Co., Ltd. Press Releases
Attention press members and journalists: We offer a collection of press releases on Guangzhou Cheung Ying Design Co., Ltd. and their notable work, available for your unrestricted use. Journalists can access 7 press releases immediately, ready for your use.
Guangzhou Cheung Ying Design Co., Ltd. Unveils Innovative Logo and Brand Identity for Lezai Dental Clinic
Guangzhou, China - Award-winning design firm Guangzhou Cheung Ying Design Co., Ltd. has revealed their latest project, the logo and brand identity for Lezai Dental Clinic, a comprehensive dental clinic with a special focus on women and children.
Guangzhou Cheung Ying Design Co., Ltd. Newsroom
Dive into Guangzhou Cheung Ying Design Co., Ltd. Newsroom to explore celebrated designs and projects.
