ZhenYue

Logo and Brand Identity for Guangzhou Cheung Ying Design Co., Ltd.

ZhenYue is a dried foods retailer, in order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters z, h, e, n, y, u, e are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of ZhenYue.

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Download Press Kit № 137424 Logo and Brand Identity for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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ZhenYue by Guangzhou Cheung Ying Design Co Ltd

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Logo and Brand Identity by Guangzhou Cheung Ying Design Co Ltd

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Guangzhou Cheung Ying Design Co Ltd ZhenYue

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Guangzhou Cheung Ying Design Co Ltd Logo and Brand Identity

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Guangzhou Cheung Ying Design Co Ltd Brand Logo

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ZhenYue Logo and Brand Identity Press Releases

Explore press materials for ZhenYue, available in languages such as English.

ZhenYue Logo and Brand Identity Media Articles

Our articles on ZhenYue, prepared for immediate use, are offered in several languages, including French, Indonesian, Arabic (Standard), Chinese (Mandarin), Italian, Korean, Japanese, Russian, German, Portuguese, Dutch, Hindi, Turkish, English and Spanish.

Unique Properties

ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.

Tags

Logo, Branding, Packaging, Visual Identity, Graphic Design

Production Technology

Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.

Design Challenge

The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.

Project Duration

The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.

Operation Flow

The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.

Research

In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.

Inspiration

As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.

Image Credits

Guangzhou Cheung Ying Design Co., Ltd..

Project Overview

ZhenYue Logo and Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work ZhenYue Logo and Brand Identity.

Guangzhou Cheung Ying Design Co., Ltd. Press Releases

Media members, dive into our press releases on Guangzhou Cheung Ying Design Co., Ltd.'s work, ready for you to use and enhance your journalistic content. Instantly access 7 press releases, available exclusively for journalists.

ZhenYue: A New Brand Identity for Dried Foods Retailer

Guangzhou Cheung Ying Design Co., Ltd. unveils a visually compelling brand identity for ZhenYue, a dried foods retailer, combining tradition and modernity.

Guangzhou Cheung Ying Design Co., Ltd. Newsroom

Find inspiration and award-winning creativity within the Guangzhou Cheung Ying Design Co., Ltd. Newsroom.