Boluo Dan
Logo And Brand Design for Guangzhou Cheung Ying Design Co., Ltd.
Boluo Dan is a millennium temple fair, recognized as one of the national intangible cultural heritages. The logo integrates traditional symbolic elements such as the main architecture of the South Sea Temple and the Chinese character Nan, alongside locally distinctive totems, extending the brand's artistic application. It incorporates the Eastern philosophical concept of Heaven as round and Earth as square, embodying both traditional charm and contemporary essence, effectively promoting the dissemination and development of folk culture.
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Boluo Dan by Guangzhou Cheung Ying Design Co Ltd
Download 1800 Pixels JPEG Image.
Logo And Brand Design by Guangzhou Cheung Ying Design Co Ltd
Download 1800 Pixels JPEG Image.
Guangzhou Cheung Ying Design Co Ltd Boluo Dan
Download 1800 Pixels JPEG Image.
Guangzhou Cheung Ying Design Co Ltd Logo And Brand Design
Download 1800 Pixels JPEG Image.
Guangzhou Cheung Ying Design Co Ltd Brand Logo
Download 1800 Pixels JPEG Image.
Unique Properties
Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Tags
Logo, Branding, Visual Identity, Graphic Design
Production Technology
Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge
The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Project Duration
The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Operation Flow
The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Research
In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiration
The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Project Overview
Boluo Dan Logo And Brand Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..
Silver Recognition
Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Boluo Dan Logo And Brand Design.
Guangzhou Cheung Ying Design Co., Ltd. Press Releases
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Guangzhou Cheung Ying Design Co., Ltd. Newsroom
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