Energy
Logo and Brand Identity for Edgar Jara
Energy company dedicated to the sale and distribution of fuels for vehicles and industry, contains the guidelines to follow for the correct application of the brand on the different platforms, graphics and digital communication supports. It has two versions of vertical application as horizontal with their respective versions, white background and high contrast blue background, its design identifies and promotes visual recall. The Energy brand manual is a practical guide that makes it easy for any designer to maintain identity within established standards.
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Energy by Edgar Jara Asilvera
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Logo and Brand Identity by Edgar Jara Asilvera
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Edgar Jara Asilvera Energy
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Edgar Jara Asilvera Logo and Brand Identity
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Edgar Jara Asilvera Designer Portrait Photo
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Edgar JaraBrand Logo
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Edgar Jara Asilvera Interview
Exclusive Content: We offer an interview with Edgar Jara Asilvera, approximately 599 words in length, for journalists to use at no cost. Access and download now. Access Edgar Jara Asilvera Interview Now.
Energy Logo and Brand Identity Media Articles
Explore our ready-to-use articles on Energy, available in multiple languages: German, Dutch, Hindi, English, Turkish, Arabic (Standard), Spanish, French, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Italian, for your feature stories.
Unique Properties
Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values. Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy. In addition to the colors absolutely related to the field, they highlight the design with high contrast.
Tags
Logo, Branding, Visual Identity, Graphic Design
Production Technology
The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy. The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
Design Challenge
The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects. The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
Project Duration
The project started in august 2020 and ended in november 2020 in Paraguay
Operation Flow
The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
Research
The Energy project required a strong brand identity to be visualized and recognized. It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market. After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
Inspiration
The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
Image Credits
main image Mockups For Free - vectorforfree.com image 1 Mockup Anthony Boyd Graphics image 2 mockups-design.com/free envelope mockup image 3 mockups-design.com/free envelope mockup image 3 mockups-design.com/free envelope mockup
Project Overview
Energy Logo and Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Edgar Jara Asilvera was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Energy Logo and Brand Identity.
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