Pure1 Service Experience

Cloud SaaS Software for Pure Storage

Demand from the IT industry for subscription-based cloud services is expanding at a rapid pace, but IT customers are often frustrated by exaggerated product promises, complex pricing structure, and email requests that are left unanswered. This leads to project delays, cost overruns, and even failures. Pure1 has designed a digital journey that makes it transparent for customers to explore services and pricing, with AI-assisted recommendations that simplify decision-making. Quote requests take only two clicks, and the Order Tracker provides up-to-the-minute status for tracking and peace of mind.

Download Press Kit № 119708

Download Press Kit № 119708 Cloud SaaS Software for Pure Storage by PURE1 to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pure1 Service UX by PURE1

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Cloud SaaS Software by PURE1

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PURE1 Pure1 Service UX

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PURE1 Cloud SaaS Software

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Pure StorageBrand Logo

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Pure1 Service Experience Cloud SaaS Software Press Releases

For Pure1 Service Experience, we offer press releases in multiple languages, including: English.

Pure1 Service Experience Cloud SaaS Software Media Articles

For immediate use: Pure1 Service Experience articles, available in languages such as English, Spanish, French, German, Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Portuguese, Italian and Dutch, to enrich your content.

Unique Properties

The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.

Tags

Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS

Production Technology

The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.

Design Challenge

The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.

Project Duration

This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.

Operation Flow

When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.

Research

The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.

Inspiration

Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.

Image Credits

All images and video contents used in this submission are properties of Pure Storage

Project Overview

Pure1 Service Experience Cloud SaaS Software has been a Silver winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

PURE1 was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pure1 Service Experience Cloud SaaS Software.

PURE1 Press Releases

Discover PURE1's journey through our press releases, available for all press members and journalists to use without restrictions. 1 press releases are now available for immediate access by journalists.

Pure1 Service Experience Redefines Cloud Service Subscription with Innovative Digital Journey

Pure1 introduces a groundbreaking digital journey for customers to effortlessly discover, learn, and subscribe to services, revolutionizing the cloud service subscription experience.

PURE1 Newsroom

Step into PURE1 Newsroom for a showcase of exemplary design and recognized projects.