Nanxiang Incity
Visual Signage System for ZESION DESIGN
Download Press Kit № 119978
Download Press Kit № 119978 Visual Signage System for ZESION DESIGN by Zesion Design to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Nanxiang Incity by Zesion Design
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Nanxiang Incity Visual Signage System Press Releases
For Nanxiang Incity , we offer press releases in multiple languages, including: English.
Nanxiang Incity Visual Signage System Media Articles
Ready for your features: articles on Nanxiang Incity in various languages, including English, Chinese (Mandarin), Hindi, Spanish, Turkish, Arabic (Standard), Portuguese, Italian, Dutch, French, German, Korean, Indonesian, Japanese and Russian.
Unique Properties
Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Tags
Visual Signage,Way finding,VI,Logo,Graphics
Production Technology
The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge
We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Project Duration
The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow
During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Research
The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration
Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Overview
Nanxiang Incity Visual Signage System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Zesion Design.
Silver Recognition
Zesion Design was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Nanxiang Incity Visual Signage System.
Zesion Design Press Releases
Our press releases on Zesion Design and their work are made freely available for press members looking to add depth to their content. Journalists can access 1 press releases immediately, ready for your use.
Nanxiang Incity Unveils Innovative Visual Signage System by Zesion Design
Zesion Design Introduces Nanxiang Incity's Visual Signage System
Zesion Design Newsroom
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