Yudong CUN

Logo and Brand Design for Communication University of Zhejiang

This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.

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Yudong CUN by Lingguang Chen

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Logo and Brand Design by Lingguang Chen

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Lingguang Chen Yudong CUN

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Lingguang Chen Logo and Brand Design

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Communication University of ZhejiangBrand Logo

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Yudong CUN Logo and Brand Design Press Releases

For Yudong CUN, find press releases in a variety of languages: English.

Yudong CUN Logo and Brand Design Media Articles

Our articles on Yudong CUN, prepared for immediate use, are offered in several languages, including Spanish, English, Korean, Japanese, Russian, Chinese (Mandarin), German, Dutch, French, Portuguese, Turkish, Hindi, Arabic (Standard) and Indonesian.

Unique Properties

This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.

Tags

Chinese elements, international style

Production Technology

Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.

Design Challenge

The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.

Project Duration

The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou

Operation Flow

The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.

Research

Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator

Inspiration

The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.

Image Credits

Image #01 : Designer Linguang Chen Image #02 : Chao Yang，Chunyi Zhao Image #03 : Shifeng Zhang, Hao Xu Image #04 : Zikun Chen

Project Overview

Yudong CUN Logo and Brand Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Lingguang Chen was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Yudong CUN Logo and Brand Design.

Lingguang Chen Press Releases

Attention press members and journalists: We offer a collection of press releases on Lingguang Chen and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.

Yudong CUN: A Unique Mascot Image for Chinese Farmers' Painting Village

Lingguang Chen's Yudong CUN is a vibrant and humorous cartoon mascot designed to represent the artistic style of Yudong village, integrating local cultural elements with an international flair.

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