Happetsy

Brand Identity for Happetsy

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

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Download Press Kit № 122375 Brand Identity for Happetsy by Anamarija Leljak to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Happetsy by Anamarija Leljak

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Brand Identity by Anamarija Leljak

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Anamarija Leljak Happetsy

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Anamarija Leljak Brand Identity

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Anamarija Leljak Designer Portrait Photo

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HappetsyBrand Logo

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Happetsy Brand Identity Press Releases

Press releases for Happetsy are now accessible in these languages: English.

Happetsy Brand Identity Media Articles

Ready-to-feature articles on Happetsy are available in these languages: Japanese, Russian, Chinese (Mandarin), English, Korean, Italian, German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Dutch, Spanish and Indonesian, for your convenience.

Unique Properties

The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.

Tags

Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise

Production Technology

All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.

Design Challenge

Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.

Project Duration

The project started in March 2019 and finished in May 2019 in Denmark.

Operation Flow

The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.

Research

Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.

Inspiration

The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work. Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions

Image Credits

Image #1: Creator: Anamarija Leljak, Logo design,2019. Image #2: Creator: Anamarija Leljak, Business Cards, 2019. Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019. Image #4: Creator: Anamarija Leljak, Stationery design, 2019. Image #4: Creator: Anamarija Leljak, Merchandise, 2019.

Project Overview

Happetsy Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Anamarija Leljak was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Happetsy Brand Identity.

Anamarija Leljak Press Releases

Attention press members and journalists: We offer a collection of press releases on Anamarija Leljak and their notable work, available for your unrestricted use. Immediate access is granted to 1 press releases for all journalists.

Introducing Happetsy: A Playful Brand Identity for Pet Lovers

Anamarija Leljak Unveils Retro-Inspired Brand Identity Happetsy in Denmark

Anamarija Leljak Newsroom

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