Peaceful

Scented Tea Packaging for Yunnan Tech & Besiness University

Cheongsam is the traditional clothing of Chinese women and is known as the quintessence of China and the national dress of women. This time the design is based on scented tea, and the flower material is used on the cheongsam to complement the cheongsam, highlighting the feminine beauty. The use of cheongsam elements in the packaging of scented tea is conducive to the development of traditional Chinese culture. In the design process, through the design of fonts and layouts, the connotation of flower tea can be fully released.

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Peaceful by WEIWEI ZHANG

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Scented Tea Packaging by WEIWEI ZHANG

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WEIWEI ZHANG Peaceful

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WEIWEI ZHANG Scented Tea Packaging

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Yunnan Tech amp Besiness UniversityBrand Logo

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Peaceful Scented Tea Packaging Press Releases

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Peaceful Scented Tea Packaging Media Articles

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Unique Properties

Cheongsam and scented tea are basically exclusive to women in China. This packaging design uses a beautiful woman wearing a cheongsam as the outer packaging of the scented tea, and uses synesthesia to give users an elegant, quiet and beautiful association with scented tea.

Tags

Cheongsam, Scented Tea, Classical, Elegant, Tradition

Production Technology

The hand-painted pattern is made into the cover of the aluminum can packaging by gravure printing. The performance of the protective layer and the adhesive layer also have physical and chemical indicators, so that the aluminum foil that protects the tea has good barrier properties, hygienic safety, heat sealability and good physical and mechanical properties.

Design Challenge

There are many women-related products. How to choose an element that is more appropriate than the scented tea as the packaging pattern is the most challenging part of the whole design. After many selections, we finally chose cheongsam. The function of cheongsam to show the unique beauty of women echoes the beauty of scented tea. Through adjustment and combination, we have integrated floral patterns on the fabric of the cheongsam, as an embellishment of the cheongsam, blending with the main body, conveying the femininity of women, and reflecting the sweetness and softness of scented tea.

Project Duration

The project started in September 2020 in Kunming and finished in March 2021 in Kunming

Operation Flow

The package is composed of two parts: a box cover and a box body. This structure is convenient to open and easy to take out and display the tea can. The inner packaging is packaged in a small can, and the aluminum foil material can effectively prevent the scented tea from getting damp. The meticulous illustration pattern highlights the fine quality of the small box packaging. Three different flavors of scented tea can be randomly combined according to the needs of users to meet the diverse needs of consumers.

Research

This design is inspired by the unique Chinese costumes-cheongsam, cheongsam and flowers all have intuitive associations with women. The content of this package is scented tea, so the combination of cheongsam and flowers is used to highlight the feminine beauty, and the picture is soft and unified. Nowadays, Chinese retro style is more popular, and these elements are deeply loved by some young people. Cheongsam is one of the traditional Chinese quintessence. While promoting flower tea, it also serves as a publicity and protection for traditional culture. Let more young people understand the excellent Chinese traditional culture.

Inspiration

The packaging uses beauties wearing cheongsam as the main element, so that the target group of scented tea has a clear understanding. The color of the packaging is stable and classic, harmonious and unified with the taste of the target user.

Image Credits

Image#1: Illustrator Wang Jinshengi, 2020.

Project Overview

Peaceful Scented Tea Packaging has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Peaceful Scented Tea Packaging.

WEIWEI ZHANG Press Releases

Explore the world of WEIWEI ZHANG through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 6 press releases today.

Introducing "Peaceful" - Scented Tea Packaging by WEIWEI ZHANG

Discover the elegant and traditional scented tea packaging inspired by the quintessential Chinese cheongsam

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