Hometown Flavor
Rice Noodle Packaging for Changshu Institute of Technology
Yunnan is home to many ethnic minorities who have their own unique eating styles. As a representative traditional staple food in Yunnan, rice noodles can be integrated with any ingredient and cooking method to produce different tastes. Through the carrier of rice noodles, the designers have developed and designed this series of Yunnan rice noodle products by combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities. Through modern food preservation technology, the taste of Yunnan is promoted to the world.
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Hometown Flavor by WEIWEI ZHANG
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Rice Noodle Packaging by WEIWEI ZHANG
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WEIWEI ZHANG Hometown Flavor
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WEIWEI ZHANG Rice Noodle Packaging
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Hometown Flavor Rice Noodle Packaging Press Releases
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Hometown Flavor Rice Noodle Packaging Media Articles
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Unique Properties
As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Tags
Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology
The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge
How to use vision to express taste is the most challenging part of design.
Project Duration
The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow
Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Research
This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration
Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Image Credits
Image#1: Illustrator, Liu Sirong, Portrait, 2020.
Project Overview
Hometown Flavor Rice Noodle Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
WEIWEI ZHANG was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Hometown Flavor Rice Noodle Packaging.
WEIWEI ZHANG Press Releases
Media members, dive into our press releases on WEIWEI ZHANG's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 6 press releases for journalists.
Hometown Flavor: Celebrating Yunnan Rice Noodle Culture Through Packaging Design
WEIWEI ZHANG's latest project, Hometown Flavor, beautifully captures the essence of Yunnan's diverse ethnic cultures through a series of rice noodle packaging designs, recently awarded Silver in A' Packaging Design Award 2022.
WEIWEI ZHANG Newsroom
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