Puzzle
Water Packaging for Yunnan Tech & Besiness University
University learning such as a labyrinth parade, in the continuous exploration and growth to find the direction, this design extracts pens, ink, compasses, rotary pen knives, pushpins, needle pens and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present graphics, the concept is projected onto the visual expression.
Download Press Kit № 138578
Download Press Kit № 138578 Water Packaging for Yunnan Tech & Besiness University by WEIWEI ZHANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Puzzle by WEIWEI ZHANG
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Water Packaging by WEIWEI ZHANG
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WEIWEI ZHANG Puzzle
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WEIWEI ZHANG Water Packaging
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Yunnan Tech amp Besiness UniversityBrand Logo
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Puzzle Water Packaging Press Releases
Explore press materials for Puzzle, available in languages such as English.
Puzzle Water Packaging Media Articles
Our articles on Puzzle, prepared for immediate use, are offered in several languages, including French, Dutch, Italian, Indonesian, Spanish, Korean, German, Portuguese, Hindi, Turkish, Arabic (Standard), English, Japanese, Russian and Chinese (Mandarin).
Unique Properties
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Tags
Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge
The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Project Duration
The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Research
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Image Credits
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.
Project Overview
Puzzle Water Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Puzzle Water Packaging.
WEIWEI ZHANG Press Releases
Media members, dive into our press releases on WEIWEI ZHANG's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 6 press releases.
Puzzle: Innovative Water Packaging Design by WEIWEI ZHANG Wins A' Design Award
WEIWEI ZHANG's Puzzle water packaging design, inspired by the concept of "Meet a Better Self," wins the prestigious A' Design Award 2022
WEIWEI ZHANG Newsroom
Access WEIWEI ZHANG Newsroom for exclusive insights into distinguished design and laureled projects.
