Bel Gusto

Packaging for SOT F&D

The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.

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Bel Gusto by Olha Takhtarova

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Packaging by Olha Takhtarova

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Olha Takhtarova Bel Gusto

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Olha Takhtarova Packaging

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Olha Takhtarova Designer Portrait Photo

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SOT F amp DBrand Logo

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Bel Gusto Packaging Press Releases

Press releases for Bel Gusto are now accessible in these languages: English.

Bel Gusto Packaging Media Articles

Leverage our ready-to-publish articles on Bel Gusto, offered in a range of languages: Hindi, French, Dutch, Turkish, Arabic (Standard), Spanish, Indonesian, Chinese (Mandarin), English, Korean, Japanese, Russian, Italian, German and Portuguese.

Unique Properties

Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.

Tags

packaging, pasta, Italy, food

Production Technology

PET film. Сolor CMYK, PANTONE. Selective varnish

Design Challenge

Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.

Project Duration

Ukraine, Kyiv, the project began in September 2019 and ended in May 2020

Operation Flow

To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy. Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.

Research

The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product. Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness. We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.

Inspiration

The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.

Project Overview

Bel Gusto Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Olha Takhtarova.

Silver Recognition

Olha Takhtarova was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Bel Gusto Packaging.

Olha Takhtarova Press Releases

Explore the world of Olha Takhtarova through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 10 press releases for journalists.

Bel Gusto Rebranding: A Fresh Take on Pasta Packaging

Olha Takhtarova's rebranding of Bel Gusto brings a taste of Italy to Ukrainian pasta packaging, combining tradition and innovation.

Olha Takhtarova Newsroom

Find inspiration and award-winning creativity within the Olha Takhtarova Newsroom.