Granovita
Granola Packaging for SOT B&D
Granovita preaches a simple approach to making granola with the best tasting natural ingredients while keeping the essence of the brand no frills. Granovita's packaging design had to reflect honesty about the product and the ingredients. The design had to inspire consumer confidence in the product. By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market.
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Download Press Kit № 139398 Granola Packaging for SOT B&D by Olha Takhtarova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Granovita by Olha Takhtarova
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Granola Packaging by Olha Takhtarova
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Olha Takhtarova Granovita
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Olha Takhtarova Granola Packaging
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Olha Takhtarova Designer Portrait Photo
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SOT B amp DBrand Logo
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Granovita Granola Packaging Media Articles
Access our collection of Granovita articles, ready for use and offered in languages: English, Spanish, Hindi, Turkish, Italian, German, French, Portuguese, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Indonesian and Arabic (Standard).
Unique Properties
To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Tags
Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology
Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge
The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Project Duration
This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow
By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
Research
The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration
Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Overview
Granovita Granola Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Olha Takhtarova.
Silver Recognition
Olha Takhtarova was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Granovita Granola Packaging.
Olha Takhtarova Press Releases
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