Judinstrom Beer

Packaging for SOTB and D

The logo of the craft beer Judinstrom features a stylized character in Scandinavian style, embodying strength and resilience. Visual elements and packaging design are executed in a modern interpretation of Scandinavian motifs, conveying the cold atmosphere of the northern countries. Flat graphics are used for illustrations on the packaging, incorporating symbols typical of the Scandinavian region. The color palette includes deep blue, shades of gray, and blue, emphasizing icy coolness and restraint.

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Judinstrom Beer by Olha Takhtarova

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Packaging by Olha Takhtarova

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Olha Takhtarova Judinstrom Beer

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Olha Takhtarova Packaging

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Olha Takhtarova Designer Portrait Photo

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SOTB and DBrand Logo

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Unique Properties

Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.

Tags

Beer Packaging, Scandinavian design, Label, Craft brewery

Production Technology

Standard aluminum can 473 ml, Flexography.

Design Challenge

Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.

Project Duration

The project started in June 2023 in Montreal, QC Canada and Finished in September 2023

Operation Flow

Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.

Research

The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.

Inspiration

The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.

Project Overview

Judinstrom Beer Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Olha Takhtarova.

Iron Recognition

Olha Takhtarova was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Judinstrom Beer Packaging.

Olha Takhtarova Press Releases

Discover Olha Takhtarova's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 6 press releases today.

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