ZhuoQing

Instant Tea Essence for Tasly Holding Group

Pu'er tea has always been brewed using raw leaves for more than thousands of years. It looks like by extracted through tedious processes, ZhuoQing's Pu'er can be complete dissolution in water with no residue. The pull-out carton of the ZhuoQing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.

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Download Press Kit № 123928 Instant Tea Essence for Tasly Holding Group by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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ZhuoQing by TIGER PAN

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Instant Tea Essence by TIGER PAN

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TIGER PAN ZhuoQing

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TIGER PAN Instant Tea Essence

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ZhuoQing Instant Tea Essence Press Releases

For ZhuoQing, find press releases in a variety of languages: English.

ZhuoQing Instant Tea Essence Media Articles

Explore our ready-to-use articles on ZhuoQing, available in multiple languages: Turkish, Arabic (Standard), Korean, Japanese, Russian, English, Hindi, German, French, Portuguese, Dutch, Chinese (Mandarin), Italian, Indonesian and Spanish, for your feature stories.

Unique Properties

ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.

Tags

Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea

Production Technology

The outer box: SPTE Inner box: Paper Small pack: Aluminium Foil

Design Challenge

More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.

Project Duration

The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.

Operation Flow

By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.

Research

There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.

Inspiration

The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.

Image Credits

Image #1: Tiger Pan / Qian Chi / Juanjuan Wu Image #2: Tiger Pan / Qian Chi / Juanjuan Wu Image #3: Tiger Pan / Qian Chi / Juanjuan Wu Image #4: Tiger Pan / Qian Chi / Juanjuan Wu Image #5: Tiger Pan / Qian Chi / Juanjuan Wu

Project Overview

ZhuoQing Instant Tea Essence has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

TIGER PAN was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work ZhuoQing Instant Tea Essence.

TIGER PAN Press Releases

Attention press members and journalists: We offer a collection of press releases on TIGER PAN and their notable work, available for your unrestricted use. Instantly access 26 press releases, available exclusively for journalists.

ZhuoQing: Redefining Tea Drinking with Instant Tea Essence

Introducing ZhuoQing, a groundbreaking instant tea essence redefining the traditional tea drinking experience with its innovative design and health benefits.

TIGER PAN Newsroom

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