Yi Xin Distillation
Chinese Highend Spirits for Beijing Shunxin Agriculture Holding Co., Ltd.
The design inspiration of Drangon which surrounded the bottleneck of Yixin Distillation shows how the ancient Chinese dynasty respected it. The brand successfully integrated the historical heritage into the modern era and share it with more people. The dragon sculpture at the bottleneck makes it unnecessary to label the wine bottle, and the strong and prominent features can be recognized by consumers at a glance.
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Download Press Kit № 145831 Chinese Highend Spirits for Beijing Shunxin Agriculture Holding Co., Ltd. by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yi Xin Distillation by TIGER PAN
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Chinese Highend Spirits by TIGER PAN
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TIGER PAN Yi Xin Distillation
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TIGER PAN Chinese Highend Spirits
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Beijing Shunxin Agriculture Holding Co Ltd Brand Logo
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Yi Xin Distillation Chinese Highend Spirits Press Releases
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Yi Xin Distillation Chinese Highend Spirits Media Articles
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Unique Properties
There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Tags
Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge
The dragon is a challenging part when realizing the design as the shape is quite complicated.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Research
While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration
The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Image Credits
Tiger Pan
Project Overview
Yi Xin Distillation Chinese Highend Spirits has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
TIGER PAN was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Yi Xin Distillation Chinese Highend Spirits.
TIGER PAN Press Releases
Explore the world of TIGER PAN through our press releases, designed for media members to use freely and enrich your content. 27 press releases are now available for immediate access by journalists.
Yi Xin Distillation Unveils Exquisite Chinese Highend Spirits Bottle Design
TIGER PAN's latest creation, the Yi Xin Distillation bottle, draws inspiration from ancient Chinese dynasties to bring a touch of history to modern spirits.
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