Zhong Yuan No. 1

Maojian Tea for Xinyang Wenxin Tea Co., Ltd

Maojian tea is a special kind of traditional Chinese tea and Zhong Yuan No1 is a leading brand for this kind. As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one. Inside the paper structure, the two cans are shaped into a symmetrical one, which is inspired by the Temple of Heaven in Beijing about 500 years ago. The exquisite techniques also helps to bring a sense of quality of the tea.

Download Press Kit № 145467

Download Press Kit № 145467 Maojian Tea for Xinyang Wenxin Tea Co., Ltd by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Zhong Yuan No 1 by TIGER PAN

Download 1800 Pixels JPEG Image.

Maojian Tea by TIGER PAN

Download 1800 Pixels JPEG Image.

TIGER PAN Zhong Yuan No 1

Download 1800 Pixels JPEG Image.

TIGER PAN Maojian Tea

Download 1800 Pixels JPEG Image.

Xinyang Wenxin Tea Co LtdBrand Logo

Download 1800 Pixels JPEG Image.

Zhong Yuan No. 1 Maojian Tea Press Releases

Press releases for Zhong Yuan No. 1 are now accessible in these languages: English.

Zhong Yuan No. 1 Maojian Tea Media Articles

For immediate use: Zhong Yuan No. 1 articles, available in languages such as German, French, Turkish, Arabic (Standard), Portuguese, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, Italian, Indonesian and Dutch, to enrich your content.

Unique Properties

Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.

Tags

tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan

Production Technology

The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.

Design Challenge

Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.

Project Duration

The project lasts 4 month, designed in Shenzhen

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Research

As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.

Inspiration

The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.

Image Credits

Tiger Pan

Project Overview

Zhong Yuan No. 1 Maojian Tea has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

TIGER PAN was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Zhong Yuan No. 1 Maojian Tea.

TIGER PAN Press Releases

Media members, dive into our press releases on TIGER PAN's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 26 press releases are available right now.

Introducing Zhong Yuan No. 1: A Unique Maojian Tea Design by TIGER PAN

Discover the inspiration, innovation, and craftsmanship behind the award-winning Zhong Yuan No. 1 Maojian Tea design by TIGER PAN

TIGER PAN Newsroom

Access TIGER PAN Newsroom for exclusive insights into distinguished design and laureled projects.