Treasured Brew of the Cave

Chinese Baijiu Packaging for JIUGUI LIQUOR CO., LTD

They chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

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Jiugui Cave Storage by TIGER PAN

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Chinese Baijiu Packaging by TIGER PAN

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TIGER PAN Jiugui Cave Storage

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TIGER PAN Chinese Baijiu Packaging

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JIUGUI LIQUOR CO LTD Brand Logo

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Treasured Brew of the Cave Chinese Baijiu Packaging Press Releases

Our Treasured Brew of the Cave press releases are ready in languages: English, for your convenience.

Treasured Brew of the Cave Chinese Baijiu Packaging Media Articles

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Unique Properties

Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.

Tags

Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan

Production Technology

The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

Design Challenge

With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.

Project Duration

The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.

Research

While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.

Inspiration

Treasured Brew of the Cave Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.

Image Credits

Image #No 1: Photographer Juanjuan Wu Image #No 2: Photographer Juanjuan Wu Image #No 3: Photographer Juanjuan Wu Image #No 4: Photographer Juanjuan Wu Image #No 5: Photographer Juanjuan Wu

Project Overview

Treasured Brew of the Cave Chinese Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

TIGER PAN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Treasured Brew of the Cave Chinese Baijiu Packaging.

TIGER PAN Press Releases

We provide a series of press releases on TIGER PAN that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 27 press releases.

Treasured Brew of the Cave Redefines Chinese Baijiu Packaging with A' Design Award Win

Treasured Brew of the Cave, a Chinese Baijiu Packaging project by TIGER PAN, wins Silver in A' Packaging Design Award 2022

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