Dukang Liquor
The Maker of Chinese Baijiu for Luoyang Dukang Wine Group Co., Ltd
The wine bottle was molded from top to bottom into the image of Chinese famous historical figure Cao Cao. The lid is carved into the shape of Cao Cao's hat, which exchanges the romance of the Three Kingdoms contains ancient poems and novels about Du Kang and Cao Cao immediately. The exquisite painting of the outer box, illustrated the ancient capital Luoyang, which is also strengthened the lingering charm of Chinese history.
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Dukang Liquor by TIGER PAN
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The Maker of Chinese Baijiu by TIGER PAN
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TIGER PAN Dukang Liquor
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TIGER PAN The Maker of Chinese Baijiu
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Luoyang Dukang Wine Group Co LtdBrand Logo
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Dukang Liquor The Maker of Chinese Baijiu Press Releases
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Dukang Liquor The Maker of Chinese Baijiu Media Articles
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Unique Properties
It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Tags
Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology
The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge
The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Project Duration
The project lasts 4 month, designed in Shenzhen.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Research
The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration
The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Image Credits
Tiger Pan
Project Overview
Dukang Liquor The Maker of Chinese Baijiu has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
TIGER PAN was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Dukang Liquor The Maker of Chinese Baijiu.
TIGER PAN Press Releases
Explore the world of TIGER PAN through our press releases, designed for media members to use freely and enrich your content. 26 press releases are now available for immediate access by journalists.
Dukang Liquor Redefines Chinese Baijiu with Exquisite Packaging Design
TIGER PAN Unveils Dukang Liquor, a Tribute to Chinese History and Culture
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