Dukang Liquor

The Maker of Chinese Baijiu for Luoyang Dukang Wine Group Co., Ltd

The wine bottle was molded from top to bottom into the image of Chinese famous historical figure Cao Cao. The lid is carved into the shape of Cao Cao's hat, which exchanges the romance of the Three Kingdoms contains ancient poems and novels about Du Kang and Cao Cao immediately. The exquisite painting of the outer box, illustrated the ancient capital Luoyang, which is also strengthened the lingering charm of Chinese history.

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Download Press Kit № 145418 The Maker of Chinese Baijiu for Luoyang Dukang Wine Group Co., Ltd by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Dukang Liquor by TIGER PAN

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The Maker of Chinese Baijiu by TIGER PAN

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TIGER PAN Dukang Liquor

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TIGER PAN The Maker of Chinese Baijiu

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Luoyang Dukang Wine Group Co LtdBrand Logo

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Dukang Liquor The Maker of Chinese Baijiu Press Releases

Availability alert: Press releases for Dukang Liquor in languages including English.

Dukang Liquor The Maker of Chinese Baijiu Media Articles

Access our collection of Dukang Liquor articles, ready for use and offered in languages: Turkish, Arabic (Standard), English, Spanish, Italian, German, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin).

Unique Properties

It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.

Tags

Chinese Baijiu, wine, Bottle, High End, Tiger Pan

Production Technology

The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.

Design Challenge

The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.

Project Duration

The project lasts 4 month, designed in Shenzhen.

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Research

The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.

Inspiration

The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.

Image Credits

Tiger Pan

Project Overview

Dukang Liquor The Maker of Chinese Baijiu has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

TIGER PAN was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Dukang Liquor The Maker of Chinese Baijiu.

TIGER PAN Press Releases

Discover TIGER PAN's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 27 press releases today.

Dukang Liquor Redefines Chinese Baijiu with Exquisite Packaging Design

TIGER PAN Unveils Dukang Liquor, a Tribute to Chinese History and Culture

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