Grafa

Finance Information App for Grafa

In a genre in which good design is an afterthought, we wanted Grafa to become known for making finance beautiful. Grafa's app design drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite. We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods. The app design needed to be clean, seamless and give the impression that no expense had been spared to produce the Grafa product.

Download Press Kit № 124853

Download Press Kit № 124853 Finance Information App for Grafa by Grafa to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Grafa by Grafa

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Finance Information App by Grafa

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Grafa Grafa

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Grafa Finance Information App

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Grafa Brand Logo

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Grafa Finance Information App Press Releases

Press releases tailored for Grafa are available in the languages: English.

Grafa Finance Information App Media Articles

Ready for your features: articles on Grafa in various languages, including Portuguese, French, Hindi, Turkish, Arabic (Standard), Italian, Spanish, German, Dutch, Chinese (Mandarin), English, Korean, Indonesian, Japanese and Russian.

Unique Properties

Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging. The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists. Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies

Tags

fintech, finance, charting, finance content

Production Technology

The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML. The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale. The app is now available on the App Store and Google Play.

Design Challenge

The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app. We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed. While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load. It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.

Project Duration

Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed. This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021. User feedback is that the current product exceeds expectations and has the potential for global scale.

Operation Flow

Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds. The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming. This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.

Research

Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix. It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite. The design considered psychology, published interviews by the CEOs of competitors and extensive user testing. Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.

Inspiration

The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption. We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods. The app design needed to be clean, seamless and give the impression that no expense had been spared. In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.

Image Credits

All content owned by Grafa.

Project Overview

Grafa Finance Information App has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Grafa was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Grafa Finance Information App.

Grafa Press Releases

For journalists seeking engaging content: Explore our press releases featuring Grafa's work, freely available for incorporation into your stories. Press members can now immediately access 1 press releases.

Grafa Unveils Innovative Finance Information App with AI-Curated Video News Integration

Grafa, an Australian-based financial data and news platform, introduces a cutting-edge finance information app designed to entertain and engage users, setting a new standard for financial app design. The app, launched in April 2021, integrates AI-curated video news from top sources and provides multi-asset data sets, offering a seamless and entertaining way to access finance information.

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