The Sound of Poetry
Key Visual for Chih-hsi Chen
The Sound of Poetry campaign is divided into two subprojects: the poetry-theater which gives participants a chance to discover the magic of voice, and the workshop series under the theme of science fiction and universal. This key visual takes inspiration from the digital waves of computer audio tracks. It indicates the possibility of visualizing sound. Also, its horizontal structure is very close to the way sentences are arranged. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers.
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The Sound of Poetry by Chih hsi Chen
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Chih hsi Chen The Sound of Poetry
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The Sound of Poetry Key Visual Press Releases
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The Sound of Poetry Key Visual Media Articles
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Unique Properties
There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Tags
Poetry, Sound, Wave, Universe, Life
Production Technology
In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right. The title and information block were both printed in special silver color.
Design Challenge
The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Project Duration
The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Inspiration
"The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”. In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Overview
The Sound of Poetry Key Visual has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Chih-hsi Chen.
Iron Recognition
Chih-hsi Chen was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work The Sound of Poetry Key Visual.
Chih-hsi Chen Press Releases
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The Sound of Poetry: A Visual Exploration of Sound and Universe
Chih-hsi Chen Unveils "The Sound of Poetry" Campaign
Chih-hsi Chen Newsroom
Dive into Chih-hsi Chen Newsroom to explore celebrated designs and projects.
