Baidu for the Elderly
Content and Service Mobile App for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Download Press Kit № 133660
Download Press Kit № 133660 Content and Service Mobile App for baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd by BAIDU MEUX to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Baidu App for the Elderly by BAIDU MEUX
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Content and Service Mobile App by BAIDU MEUX
Download 1800 Pixels JPEG Image.
BAIDU MEUX Baidu App for the Elderly
Download 1800 Pixels JPEG Image.
BAIDU MEUX Content and Service Mobile App
Download 1800 Pixels JPEG Image.
baidumeux Baidu Online Network Technology Beijing Co LtdBrand Logo
Download 1800 Pixels JPEG Image.
Baidu for the Elderly Content and Service Mobile App Press Releases
Press releases for Baidu for the Elderly are now accessible in these languages: English.
Baidu for the Elderly Content and Service Mobile App Media Articles
Ready-to-feature articles on Baidu for the Elderly are available in these languages: Japanese, Arabic (Standard), Italian, Indonesian, Spanish, Dutch, French, German, Portuguese, English, Korean, Russian, Chinese (Mandarin), Hindi and Turkish, for your convenience.
Unique Properties
China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Tags
UX, the Elderly, Age-friendly, AI, Online Service
Production Technology
Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Design Challenge
The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Project Duration
The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Operation Flow
All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Research
We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiration
The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Image Credits
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Project Overview
Baidu for the Elderly Content and Service Mobile App has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
BAIDU MEUX was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Baidu for the Elderly Content and Service Mobile App.
BAIDU MEUX Press Releases
Attention press members and journalists: We offer a collection of press releases on BAIDU MEUX and their notable work, available for your unrestricted use. For immediate journalistic use: 5 press releases are available right now.
Baidu Launches Innovative App for the Elderly
Baidu introduces a revolutionary mobile app designed specifically for the elderly, addressing the challenges of loneliness and accessibility in the digital era.
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