Dona Vitamina
Branding for Laika
The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.
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Download Press Kit № 134862 Branding for Laika by Ruis Vargas to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Dona Vitamina by Ruis Vargas
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Branding by Ruis Vargas
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Ruis Vargas Dona Vitamina
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Ruis Vargas Branding
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LaikaBrand Logo
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Ruis Vargas Corporate Logo
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Dona Vitamina Branding Press Releases
Explore press materials for Dona Vitamina, available in languages such as English.
Dona Vitamina Branding Media Articles
Our articles on Dona Vitamina, prepared for immediate use, are offered in several languages, including Hindi, Arabic (Standard), Korean, Indonesian, Japanese, Turkish, English, Italian, German, French, Portuguese, Russian, Chinese (Mandarin), Spanish and Dutch.
Unique Properties
The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Tags
Branding, Logotype, Package, label, illustration
Production Technology
Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Design Challenge
The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Project Duration
The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Operation Flow
The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Research
The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiration
Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Image Credits
Photo by: Madelaine Seagram and Laika
Project Overview
Dona Vitamina Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Ruis Vargas was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Dona Vitamina Branding.
Ruis Vargas Press Releases
Discover Ruis Vargas's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 3 press releases today.
Empowering Branding Redesign for Dona Vitamina Unveiled by Ruis Vargas
Ruis Vargas transforms Dona Vitamina's branding, celebrating female empowerment and diversity
Ruis Vargas Newsroom
Discover outstanding design and award-winning initiatives in the Ruis Vargas Newsroom.
