Dona Vitamina

Branding for Laika

The Dona Vitamina logotype is the representation of a timeless woman: a fun lady from the english Victorian era who allows herself total relaxation when drinking juice. She is owns her desires and her decisions, because "dona" is owner in portuguese. To enhance this characteristic of female empowerment in the brand, several other graphic representations of "dona" were created: girls and women of all ethnicities on communication materials, composed of illustrations, balloons with fun phrases and colors, showing a set of multiple feminine facets.

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Download Press Kit № 134862 Branding for Laika by Ruis Vargas to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Dona Vitamina by Ruis Vargas

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Branding by Ruis Vargas

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Ruis Vargas Dona Vitamina

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Ruis Vargas Branding

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LaikaBrand Logo

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Laika Design Corporate Logo

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Dona Vitamina Branding Press Releases

For Dona Vitamina, we offer press releases in multiple languages, including: English.

Dona Vitamina Branding Media Articles

We provide articles ready for publication on Dona Vitamina, offered in several languages: Korean, Indonesian, Spanish, Hindi, Arabic (Standard), English, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch and Turkish.

Unique Properties

The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.

Tags

Branding, Logotype, Package, label, illustration

Production Technology

Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.

Design Challenge

The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.

Project Duration

The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.

Operation Flow

The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.

Research

The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.

Inspiration

Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.

Image Credits

Photo by: Madelaine Seagram and Laika

Project Overview

Dona Vitamina Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Ruis Vargas was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Dona Vitamina Branding.

Ruis Vargas Press Releases

Numerous press releases on Ruis Vargas and their achievements are at your disposal, inviting press members to use them freely in their coverage. 7 press releases are now available for immediate access by journalists.

Empowering Branding Redesign for Dona Vitamina Unveiled by Ruis Vargas

Ruis Vargas transforms Dona Vitamina's branding, celebrating female empowerment and diversity

Ruis Vargas Newsroom

Ruis Vargas Newsroom is your gateway to exploring acclaimed design and award-winning works.