Ecohiny

Branding for Cansu Dagbagli Ferreira

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

Download Press Kit № 152882

Download Press Kit № 152882 Branding for Cansu Dagbagli Ferreira by Cansu Dagbagli Ferreira to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Ecohiny by Cansu Dagbagli Ferreira

Download 1800 Pixels JPEG Image.

Branding by Cansu Dagbagli Ferreira

Download 1800 Pixels JPEG Image.

Cansu Dagbagli Ferreira Ecohiny

Download 1800 Pixels JPEG Image.

Cansu Dagbagli Ferreira Branding

Download 1800 Pixels JPEG Image.

Cansu Dagbagli Ferreira Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Cansu Dagbagli FerreiraBrand Logo

Download 1800 Pixels JPEG Image.

Ecohiny Branding Press Releases

For Ecohiny, we offer press releases in multiple languages, including: English.

Ecohiny Branding Media Articles

We provide articles ready for publication on Ecohiny, offered in several languages: Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean and Russian.

Unique Properties

ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.

Tags

bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design

Production Technology

The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.

Design Challenge

The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.

Project Duration

Project started in April 2022 and finished in April 2023. The products were launched in May 2023

Operation Flow

Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.

Research

A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.

Inspiration

We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.

Project Overview

Ecohiny Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Cansu Dagbagli Ferreira.

Silver Recognition

Cansu Dagbagli Ferreira was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Ecohiny Branding.

Cansu Dagbagli Ferreira Press Releases

We provide a series of press releases on Cansu Dagbagli Ferreira that journalists and press members can freely incorporate into their narratives. Press members can now immediately access 4 press releases.

Introducing ecoHiny: A Playful and Sustainable Branding for Bamboo Toilet Paper

Ecohiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather, designed by Cansu Dagbagli Ferreira, a renowned brand designer from France. The brand's unique color palette and minimal approach convey a sense of eco-friendliness and sustainability, setting it apart in the market. The project started in April 2022 and finished in April 2023, with the products being launched in May 2023.

Cansu Dagbagli Ferreira Newsroom

Access Cansu Dagbagli Ferreira Newsroom to delve into the world of top-tier design and accolades.