Artsmuzeum
Branding for WeBranding Global
ArtsMuzeum is an artistic modern online gift shop connects the past and present to share the same world. The brand is dedicated to preserving exquisite, historical moments in time, making arts more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
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Artsmuzeum by Jessica Yang
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Branding by Jessica Yang
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Jessica Yang Artsmuzeum
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Jessica Yang Branding
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WeBranding GlobalBrand Logo
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Artsmuzeum Branding Press Releases
Explore press materials for Artsmuzeum, available in languages such as English.
Artsmuzeum Branding Media Articles
Leverage our ready-to-publish articles on Artsmuzeum, offered in a range of languages: English, Spanish, Turkish, Arabic (Standard), Indonesian, Dutch, Italian, German, French, Portuguese, Chinese (Mandarin), Korean, Japanese, Russian and Hindi.
Unique Properties
ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Tags
Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Production Technology
With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Design Challenge
It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Project Duration
June 2022 / New York City
Operation Flow
The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Research
ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiration
The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Image Credits
WeBranding Global LLC
Project Overview
Artsmuzeum Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Jessica Yang was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Artsmuzeum Branding.
Jessica Yang Press Releases
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ArtsMuzeum Unveils New Logo Design Blending Historical and Modern Art
ArtsMuzeum, an online gift shop collaborating with museums worldwide, introduces a new logo design that visually represents the combination of historical art and modern society.
Jessica Yang Newsroom
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